Product Marketing Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Own how Nielsen products go to market • Build the product marketing function from the ground up • Translate product vision into customer-focused market stories • Represent customer insights in product reviews and shape positioning, roadmap, and category definition • Partner with Product on roadmap prioritization based on customer and competitive dynamics • Develop product positioning and messaging grounded in customer evidence • Build and maintain sales enablement assets, including pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns • Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning • Run and improve the launch lifecycle, tiering, intake, and stage gates • Collaborate across Product, Sales, and Marketing to maintain consistent product narratives

🎯 Requirements

• 5–10 years in product marketing or an adjacent GTM discipline • Significant experience in large-scale B2B, data analytics, or media technology • Comfort in technical environments, including API-driven and cloud-based architectures • Ability to tell a clear technical story • Track record of influencing product development and shaping roadmaps • Ability to connect product marketing work to category-level positioning • Strong stakeholder communication and ability to influence senior partners • Clear, evocative writing ability • Experience building structured launch engines and scaling go-to-market strategy • Ability to work cross-functionally with Product, Sales, and Marketing

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives

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