Founding Product Marketer

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Reflow

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

Reflow is a SaaS platform that provides enterprise teams real-time visibility into how operational work actually happens, helping them visualize workflows, identify bottlenecks and drift, prioritize data-driven automation, and measure ROI from optimization. Built as a system of record for enterprise operations, Reflow aggregates granular execution data across tools to surface objective insights, recommend high-impact automations (e. g. , refund processing, chargeback triage, subscription cancellations), and verify compliance with SOPs while maintaining enterprise-grade security and privacy controls.

📋 Description

• Develop Reflow’s product marketing strategy, positioning, and messaging • Communicate Reflow’s product and benefits to its target audience • Create copy and content across marketing channels, including email and web • Plan and execute product launches, including strategy, messaging, channel strategy, and measurement • Plan and run integrated campaigns with the founders and sales, building the marketing function from scratch • Create lifecycle content and messaging for email drip campaigns • Own content strategy and create thought leadership, benchmarks, case studies, and landing pages • Create customer-specific content and own case studies and showcase landing pages • Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing • Shadow founders on demos and own demo flows, pitch materials, battlecards, and use-case stories • Define ICPs and use cases using customer and market data • Map the competitive landscape and develop differentiation for sales and marketing • Own distribution plans for marketing assets, including benchmarks, thought leadership, and review sites such as G2 • Ghostwrite thought leadership for founders

🎯 Requirements

• 2+ years of B2B marketing experience, with a focus on product marketing • Hands-on experience in the 0-1 build • Experience in SaaS, ideally in a sales-led motion • Core competencies in positioning, messaging, and launch management • Understanding of campaign, channel, content, and communications strategy • Short-form and long-form writing experience, with examples of writing • Ability to set short-term and long-term goals for prioritization and impact • Comfort with or ability to quickly learn modern tools and AI for competitive intelligence, content creation/video, sales enablement, design, and related work • Ability to develop strategy and execute simultaneously • Technical aptitude to learn a technical product deeply enough to demo and explain it independently • Experience at early-stage startups from Seed to Series A • Data-driven approach using customer conversations, surveys, and website data to refine ICP and messaging • Authentic, modern approach and willingness to do the homework • Ability to build trust quickly and follow through on time • Enterprise experience (bonus) • Experience taking a company from Seed to Series A (bonus) • Former founder experience (bonus)

🏖️ Benefits

• Competitive pay based on the market and where you’re located • Opportunity to work directly with the founder • Opportunity to grow into a marketing leadership role as the team scales • Opportunity to shape the product roadmap with market and customer insights • Opportunity to define a new category’s market positioning, story, and voice • Opportunity to directly drive pipeline through sales partnership and customer stories

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