Product Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Carlisle Companies Incorporated

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏗️ Construction

🏭 Manufacturing

🤝 B2B

Construction • Manufacturing • B2B

Carlisle Companies Incorporated is a leading supplier of building envelope products and solutions designed to improve energy efficiency and durability of commercial and industrial buildings. Operating through its Construction Materials (CCM) and Weatherproofing Technologies (CWT) segments and a family of established brands, Carlisle provides labor-reducing and environmentally responsible products and services to customers, and emphasizes growth through acquisitions, operational excellence (the Carlisle Operating System), and shareholder returns. The company is publicly traded (NYSE: CSL) and highlights sustainability initiatives such as manufacturing energy-efficient products, reducing emissions, and diverting landfill waste.

📋 Description

• Develop and implement brand marketing strategy aligned with corporate growth, financial goals, and sales initiatives • Develop and lead execution of annual marketing plans • Manage annual marketing spend • Lead brand loyalty programs to drive engagement, revenue, and return on investment • Generate demand through digital and traditional channels and measure results against key metrics • Coordinate targeted ABM, SEO, SEM, and digital advertising campaigns with digital marketing • Track campaign metrics through relevant dashboards and report results • Support integration of Carlisle brands and products sold into the commercial channel • Develop website, email, social media, public relations, advertising, tradeshow, sales-aid, and published-article content • Identify and evaluate new product opportunities • Lead commercialization and launch of new products • Monitor competitive activity and adjust strategies to maximize share growth • Support brand partners with marketing and merchandising programs • Ensure external-facing materials meet brand standards and positioning • Lead qualitative and/or quantitative voice-of-customer research • Support product launches and collaborate with Product Management on product planning and commercialization • Develop deep understanding of commercial markets and customers • Participate in and support company COS initiatives with a lean mindset • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field • Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting • Experience and/or aptitude developing content for traditional and digital marketing campaigns • Experience assessing and launching sales enablement tools and processes • Experience partnering with business leads and creative teams to deliver quality content and meet deadlines • Demonstrated experience and success with digital demand generation that drives business results • Self-motivated, well-organized team player with strong communication skills and a bias for action • Strong collaborator able to drive consensus and articulate program recommendations and trade-offs to senior executives • Deep customer-journey-minded approach to digital, social media, and website development • Understanding of website metrics, data analysis, and reporting tools • Knowledge of Salesforce and Google Analytics • Strong background in Microsoft Word, Excel, and PowerPoint • Preferred: Master’s degree in Marketing, Communications, Business or related field • Preferred: Experience in the construction industry with builders, contractors, and architects • Ability to work independently with minimal supervision and maintain regular virtual communication • Reliable high-speed internet connectivity and a dedicated, secure, ergonomically appropriate home office • Availability during Monday–Friday, 8am–5pm standard business hours, with occasional flexibility across time zones • Compliance with company policies on data security, confidentiality, and remote work standards

🏖️ Benefits

• Safety, inclusion, career growth development, tuition assistance, and excellent benefits • Remote work arrangement with dedicated home office support expectations • Travel for team meetings, trainings, or company events • Reasonable accommodation for qualified individuals with disabilities • Flexible scheduling for meetings across time zones or critical business needs

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