Senior Product Marketing Manager, Workflows

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PandaDoc

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Series C on 2021-09

SaaS • B2B • Productivity

PandaDoc is a comprehensive document management solution that helps businesses streamline their document workflows. It offers a range of features including custom agreement generation, eSignatures, CPQ (configure, price, quote) capabilities, and real-time collaboration tools. PandaDoc is designed for ease of use, enabling teams to automate document creation and management processes, thus improving efficiency and reducing errors. The platform integrates with popular CRM systems, payment gateways, and other tools to facilitate seamless business operations. Focused on security and compliance, PandaDoc supports legal and secure electronic transactions, making it ideal for businesses looking to optimize their agreement management processes.

📋 Description

• Own the go-to-market strategy for Workflows, a core product pillar • Run customer research mapping proposals, contracts, quotes, and renewals to specific workflows • Build positioning and messaging for workflows as a product family • Define the AI narrative for workflow agents, including preparation, customer approval, auditability, and trust • Partner with Product and R&D on workflow prioritization, launch sequencing, and success definitions • Shape workflow discoverability in the product, website, and Sales enablement • Plan launches with in-product guidance, training, and proactive communication • Define launch kill criteria and success metrics • Build customer proof points and run campaigns driving adoption and expansion across workflows

🎯 Requirements

• 5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience marketing to business users and operators • Experience marketing workflow, automation, or process software • Knowledge of approvals, handoffs, and business processes and ability to explain them simply • Hands-on AI fluency; use AI to research, draft, and test ideas • Ability to assess where AI speeds up a process and where human review is needed • Experience conducting customer interviews or studies that changed a product decision • Ownership and comfort in a messy environment; experience shipping work without a playbook and making decisions with incomplete data • Ability to set success metrics and kill criteria before launch and validate them with the data team

🏖️ Benefits

• An honest, open culture that emphasizes feedback and promotes professional and personal development • An opportunity to work with a global team, distributed worldwide • 6 self care days per year • Opportunity to participate in SPIF (sales contests) monthly! • Incredible promotion opportunities • Work-life balance • Kind co-workers • Creative virtual team-bonding events

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