Partner Product Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $135k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Craft the narrative for G2's partnerships and Buyer Intent product line • Translate complex integrations into clear value propositions and sales enablement • Partner with Product, Sales, Partnerships, Marketing, and the Senior Partner Marketing Manager • Define positioning, messaging, joint value propositions, and priority customer use cases for partner offerings • Own messaging strategy and enablement readiness for partner-related feature launches • Develop workflow guides, technical documentation, setup resources, pitch decks, one-pagers, FAQs, and other partner materials • Create content for partner sales teams, solutions engineers, and partner marketing contacts • Maintain consistency with G2's brand voice and Buyer Intent positioning • Build and deliver internal and partner enablement, including pitch guidance, battlecards, objection handling, integration use cases, and customer proof points • Support partner launches, training sessions, and partner events • Define positioning, messaging, customer evidence, and subject-matter content for partner events • Manage Partnerfleet and product messaging across partner pages, marketplace listings, and documentation • Define target customer profiles, messaging, and positioning for Buyer Intent and partner-based features • Develop comprehensive go-to-market launch plans across customer-facing channels • Determine how G2 buyer intent data can power partner platforms and workflows • Establish feedback loops through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research • Analyze partner adoption data and cross-functional feedback to identify usage barriers • Synthesize customer needs, objections, adoption barriers, and use cases into recommendations for Partnerships and Product • Define success metrics for partner launches and events and report learnings to stakeholders

🎯 Requirements

• 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products • Experience building go-to-market strategies and launching offerings with technology, data, or channel partners • Strong writing skills for external partner audiences and internal teams • Ability to translate data-driven products into clear customer value • Proven ability to build sales and partner enablement that gets used • Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing • Comfort working through influence rather than direct authority • Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms • Experience in a data-licensing, integration-heavy, or ecosystem-driven business • Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet • Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus • Comfort with CRM, enablement, and analytics tools • Authorization to work in the United States without restriction

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse workplace • People-led employee resource groups • G2 Gives philanthropic program • Professional growth support through a company-wide career framework

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