Product Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $101.2k - $164.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Aurora Solar

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚡ Energy

☁️ SaaS

💰 $200M Series D on 2022-02

Energy • SaaS

Aurora Solar is a software development company that specializes in providing cloud-based solutions for the solar industry. Their platform enables users to generate accurate and customizable designs for solar photovoltaic (PV) projects using just an address and an electric bill, streamlining the solar design, sales, and delivery process. Aurora aims to make solar energy accessible to everyone by powering thousands of solar projects weekly.

📋 Description

• Become a subject-matter expert on Aurora’s residential solar sales and design solutions • Inform go-to-market strategy, product roadmap, and campaigns to drive growth • Monitor industry trends, customer needs, competitors, and competitor developments • Refine product differentiators and positioning against alternatives • Create positioning, messaging, and product narratives for each stage of the buyer journey • Build customer-facing presentations, buyer’s guides, battlecards, product collateral, solution guides, ROI models, and testimonials • Manage product launch campaigns and formulate go-to-market strategies for new segments and features • Collaborate with Sales, Marketing, and Customer Enablement on messaging, positioning, pricing, demos, and packaging • Measure campaign, launch, product adoption, and messaging success using data and feedback • Make data-driven recommendations for improvement • Partner with Marketing on pipeline-driving campaigns, thought leadership, content marketing, webinars, and events • Collaborate across Marketing, Product, Sales, and Account Management

🎯 Requirements

• 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry, with exposure to B2B software go-to-market • Understanding of bringing new products or features to market across multiple audiences • Strong market awareness and ability to turn trends and competitor moves into differentiation • Strategic, structured problem-solving using quantitative and qualitative data • Ability to build relationships with cross-functional teams and customers • Excellent storytelling, writing, and presentation skills • Resourceful and adaptable in a fast-paced environment • Highly organized and self-directed • BA/BS degree or equivalent work experience • Residential solar experience is a nice-to-have • Experience launching product integrations or running co-marketing campaigns is a nice-to-have • Familiarity with design and engineering software or solar installer tools is a nice-to-have • Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker is a nice-to-have • Eligibility to work in the United States • Must not require sponsorship to work in the US, based on the application questions

🏖️ Benefits

• Flexible PTO • Parental Leave • WFH Stipend • Coworking Stipend • Energize Fridays • Connectivity Stipend • Learning & Development • Medical, Dental, and Vision • Equity • Bonus

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