Product Marketing Manager – Threat Intel

Job not on LinkedIn

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $115k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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SpyCloud

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

Cybersecurity • Security • Enterprise

SpyCloud is a cybersecurity company that specializes in identity protection and threat intelligence. The company provides solutions for enterprise protection, consumer risk protection, and cybercrime investigations. SpyCloud's services include automated account takeover (ATO) prevention, post-infection remediation, ransomware prevention, session hijacking prevention, threat actor attribution, fraud prevention, dark web monitoring, and penetration testing. By integrating with SIEM and SOAR systems, SpyCloud helps organizations reduce their risk of ransomware and other critical attacks by securing digital identities. Their data partnerships enhance their offerings through access to breached, malware, and phished data. SpyCloud is committed to disrupting cybercrimes by leveraging advanced analytics to protect both employee and consumer accounts and unmask threat actors.

📋 Description

• Research how buyers choose and use threat intelligence • Convert customer feedback from calls, advisory programs, and win/loss reviews into messaging and priorities • Identify and articulate SpyCloud’s differentiation • Run competitive intelligence for the solution area • Build battlecards, talk points, and objection handling • Brief Sales, Product, and leadership on market changes • Define messaging for security operations, threat intelligence, fraud, and identity audiences • Shape AI-powered investigations messaging • Explain technical capabilities to practitioners and executives • Maintain consistent messaging across Identity Threat Intelligence and Investigations, including UI, API, and MCP • Lead cross-functional go-to-market for new capabilities, datasets, APIs, and integrations • Manage launches through preparation, launch, adoption measurement, feedback, and iteration • Support packaging, pricing, cross-sell, and upsell messaging • Own positioning, one-pagers, decks, web copy, blogs, documentation, and demos • Write talk tracks, demo scripts, and discovery guides • Train Sales, Sales Engineering, and Customer Success • Collaborate with Demand Gen and Content on pipeline-building campaigns, webinars, and programs • Work with research and threat intelligence experts on thought leadership • Shape prospect engagement through evaluation • Define customer engagement to drive retention and value • Use AI for research, drafting, content, messaging tests, and launch efficiency • Monitor AI’s impact on threat intelligence, investigations, and buyer behavior • Validate AI output with internal experts and subject-matter experts • Own go-to-market results, including launch execution, pipeline impact, and growth • Set and report metrics including pipeline, win rates, adoption, usage, and expansion • Partner with Customer Success on adoption-driving use cases • Report to the Senior Director of Product Marketing and collaborate with Sales, Demand Gen, Content, Customer Success, and Product

🎯 Requirements

• 5+ years of experience in cybersecurity, with deep working knowledge of threat intelligence or a closely adjacent space • Hands-on experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer • Familiarity with threat intelligence tools, tech stacks, and intelligence flows into SIEM, SOAR, TIP, and investigation workflows • Stellar writing and storytelling; ability to explain complex topics to CISOs, analysts, and sellers • Experience enabling others through training, demos, technical content, or sales support • Knowledge of how AI is changing threat intelligence or how target buyers use AI • Familiarity with MCP, APIs, and data platforms • Ability to analyze competitors, win/loss patterns, and market shifts • Demonstrable results in adoption, usage, pipeline, or revenue growth • Understanding of buyer and customer experience • Self-direction in a remote-first, collaborative environment • Willingness to travel occasionally for customer meetings, industry events, and internal planning sessions • Federal or global government experience (nice to have) • Experience marketing threat intelligence or fraud platform tools (nice to have) • Experience marketing data-driven or API-based products, including product-led growth motions (nice to have) • Customer marketing and advocacy program experience (nice to have) • Analyst relations experience (nice to have) • SpyCloud is not sponsoring visas at this time

🏖️ Benefits

• Flexible and remote-friendly work options • 401(k) with Employer Contribution • Health, Vision, and Dental Insurance • Health Savings Account (HSA) available with Employer Contribution • Employer Paid Life, Short-term, and Long-term Disability Insurance • Generous PTO Plan and 16 paid holidays per year • Retirement Savings Plan with Employer Contribution • Employer Provided Private Health Insurance and Healthcare Cashplan • Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection • Employee Assistance Program • 25 days annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays

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