Product Marketing Manager

🔥 27 minutes ago

🇺🇸 United States – Remote

💵 $89.2k - $150.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Bring customer and market insights to Product to sharpen product-market fit and guide roadmap, pricing, and packaging decisions • Develop customer value propositions, messaging frameworks, claims, and competitive positioning for Single Family advertising products • Partner with Product, Research, and Data Science to build proof of performance, including paid versus free results, ROI, and lead-to-lease outcomes • Own go-to-market strategy and launch planning for 2027 products, including a tiered lineup and self-serve checkout • Lead customer migration, win-back, and nurture campaigns • Ensure consistent messaging across product surfaces, web, campaigns, sales materials, and customer communications • Manage timelines, stakeholders, and dependencies for coordinated launches • Build sales enablement materials including talk tracks, one-pagers, objection handling, case studies, and ROI stories • Support enterprise renewal and mid-market sales plays and relay customer feedback to Product and campaign teams • Plan lifecycle email, web content and testing, and paid demand generation • Own the Single Family presence at industry events and conferences and co-marketing with property management software partners • Measure marketing performance, refine messaging, and support future marketing investment cases

🎯 Requirements

• 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting • Exceptional writing and storytelling skills • Strong analytical thinking and ability to turn performance data and research into proof points and insights • Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration • Strong stakeholder management and communication skills • Hands-on experience across messaging, sales enablement, email, web, and events • Experience working in SaaS, advertising products, or real estate / proptech preferred • Experience marketing to business buyers, including both sales-led and self-serve motions preferred • Familiarity with experimentation, lifecycle marketing, or growth frameworks preferred • Familiarity with property management or property management software preferred • U.S. employees may live in any of the 50 United States, with limited exceptions

🏖️ Benefits

• Equity awards • Remote work from a physical location of choice • Flexible distributed work through Cloud HQ • Equal employment opportunity and accommodation support

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