Product Marketing Lead

Job not on LinkedIn

🔥 40 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏄 California, Florida, +4 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Canals

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Enterprise • Distribution

Canals is an AI-driven tool designed to enhance efficiency in distribution and order processing for sales, accounting, and procurement teams. It automates tasks like sales order entry and invoice processing, transforming customer emails into actionable quotes and orders without the need for templates. Canals is built specifically for various distribution verticals including electrical, plumbing, HVAC, and industrial sectors, helping teams save time and increase accuracy in their workflows. As users engage with the platform, the AI continues to improve its performance and adapt to specific business needs, ensuring better service for customers and vendors alike.

📋 Description

• Build Canals' product marketing function from the ground up • Establish product messaging and positioning • Lead product and feature launches from market research through go-to-market strategy and execution • Plan and manage launch audiences, tactics, and timelines • Develop messaging and positioning using primary and secondary research • Train and enable go-to-market teams on new products and features • Develop marketing materials such as one-pagers and website pages • Manage customer communications through marketing channels including email • Coordinate cross-functional teams to execute launch tactics • Create and maintain personas, product messaging, and positioning based on market insights • Translate messaging and positioning into marketing and sales assets including slide decks, campaign ads, and thought leadership • Capture and organize competitive intelligence for Sales and Marketing • Track and measure adoption and effectiveness • Influence the product roadmap based on market feedback • Serve as a go-to resource for product features and functionality • Collaborate with Engineering, Sales, Customer Success, Product, and Marketing teams • Drive product adoption and cross-sell

🎯 Requirements

• 5+ years experience in Product Marketing • Excellent written and verbal communication skills • Ability to distill complex concepts into digestible, relatable, and easy-to-understand writing • Strong cross-functional collaboration skills with Product, Sales, Customer Success, Support, and other teams • Self-motivated and proactive; able to get things done without hand-holding • Comfortable juggling multiple projects and shifting timelines • Experience in a startup or fast-paced environment is a plus • Must be legally authorized to work in the United States or Canada • Must not require company sponsorship for a visa or work permit to work in the location

🏖️ Benefits

• Remote-first, flexible work environment • Professional development and investment in employee development • Opportunity to grow and lead a team of Product Marketing Managers • Opportunity to have meaningful impact on company trajectory • Work alongside distributed teammates across North and South America • Equal opportunity employment

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