Product Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Carlisle Companies Incorporated

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏗️ Construction

🏭 Manufacturing

🤝 B2B

Construction • Manufacturing • B2B

Carlisle Companies Incorporated is a leading supplier of building envelope products and solutions designed to improve energy efficiency and durability of commercial and industrial buildings. Operating through its Construction Materials (CCM) and Weatherproofing Technologies (CWT) segments and a family of established brands, Carlisle provides labor-reducing and environmentally responsible products and services to customers, and emphasizes growth through acquisitions, operational excellence (the Carlisle Operating System), and shareholder returns. The company is publicly traded (NYSE: CSL) and highlights sustainability initiatives such as manufacturing energy-efficient products, reducing emissions, and diverting landfill waste.

📋 Description

• Develop and implement brand marketing strategy aligned with corporate growth and financial goals • Develop and lead execution of annual marketing plans for the brand • Manage annual marketing spend • Lead brand loyalty programs to drive engagement, revenue, and return on investment • Generate demand through digital and traditional channels and measure results against key metrics • Coordinate targeted Account Based Marketing, SEO, SEM, and related digital advertising campaigns • Track campaign metrics through relevant dashboards and report results • Support integration of Carlisle brands and products sold into the commercial channel • Develop and support content for websites, email, social media, public relations, advertising, tradeshows, sales aids, and published articles • Identify and evaluate new product opportunities • Lead commercialization and launch of new products • Monitor competitive activity and adjust strategies to maximize share growth • Support brand partners with marketing and merchandising programs • Ensure external-facing materials meet brand standards and positioning • Lead voice-of-customer research to determine needs and identify opportunities • Support product launches and collaborate with Product Management on new product planning and commercialization • Develop understanding of commercial markets and customers • Participate in and support company COS initiatives, with focus on developing a lean mindset • Work with B2B audiences including architects, consultants, and contractors

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field • Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting • Experience and/or aptitude developing content for traditional and digital marketing campaigns • Experience assessing and launching sales enablement tools and processes • Experience partnering with business leads and creative teams to deliver quality content and meet deadlines • Demonstrated success with digital demand generation that drives business results • Self-motivated, well-organized team player with strong communication skills and a bias for action • Strong collaboration skills, ability to drive consensus, and ability to articulate program recommendations and trade-offs to senior executives • Customer-journey-minded approach to digital, social media, and website development • Understanding of website metrics, data analysis, and reporting tools • Knowledge of Salesforce and Google Analytics • Strong background in Microsoft Word, Excel, and PowerPoint • Ability to work independently with minimal supervision • Reliable high-speed internet connectivity and a dedicated home office • Compliance with data security, confidentiality, and remote work standards • Ability to work Monday–Friday, 8am–5pm, with occasional flexibility across time zones or critical business needs • Willingness to travel for team meetings, trainings, or company events • Preferred: Master’s degree in Marketing, Communications, Business or related field • Preferred: Experience in the construction industry with builders, contractors, and architects

🏖️ Benefits

• Safety, inclusion, career growth development, tuition assistance, and excellent benefits • Dedicated, secure, and ergonomically appropriate home office environment • Remote work standards • Travel for team meetings, trainings, or company events • Reasonable accommodation for qualified individuals with disabilities • Flexible scheduling to accommodate meetings across time zones or critical business needs

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