Product Marketing Manager – Clinical & Pharmacy Platform

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Develop positioning and messaging for Bask Health's clinical and pharmacy software capabilities • Translate technical healthcare workflows into clear customer benefits • Create product messaging frameworks and value propositions • Support go-to-market planning for clinical and pharmacy product features • Coordinate product launch activities with relevant internal teams • Partner with product managers to understand feature functionality and customer needs • Collaborate with engineers to validate technical product information • Develop messaging for patient intake and questionnaire capabilities • Support positioning for electronic medical record and clinical workflow features • Create product descriptions for provider review and administrative workflows • Develop messaging for pharmacy integrations and prescription-routing capabilities • Support product communications related to fulfillment and operational visibility • Conduct customer research to identify healthcare software needs and purchasing considerations • Gather customer insights from sales and customer success teams • Research competing telehealth infrastructure and healthcare technology platforms • Maintain competitive positioning and differentiation materials • Develop product presentations, feature overviews, and sales enablement resources • Create messaging that addresses common technical and operational objections • Support website and landing page content for clinical and pharmacy capabilities • Partner with customer success teams on product education and adoption initiatives • Develop educational materials for new and existing platform features • Support onboarding communications for relevant clinical and pharmacy workflows • Coordinate technical and operational reviews of customer-facing product claims • Help maintain consistent product terminology across communications • Track product launch deliverables and coordinate stakeholder feedback • Help define and measure product marketing performance indicators • Analyze customer feedback and feature adoption trends • Recommend improvements to product messaging and educational materials

🎯 Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, healthcare technology, or technical software companies • Experience developing product positioning and messaging • Familiarity with go-to-market planning and product launches • Strong understanding of B2B SaaS products and customer journeys • Ability to learn complex software functionality and explain it clearly • Experience creating product marketing and sales enablement materials • Strong written communication and storytelling skills • Experience conducting customer or market research • Ability to identify customer needs and purchasing motivations • Familiarity with competitive research and product differentiation • Experience collaborating with product managers • Ability to work effectively with engineers and technical stakeholders • Experience partnering with sales or customer success teams • Strong organizational and project management skills • Ability to manage multiple deliverables and deadlines • Experience developing customer-facing product materials • Familiarity with product onboarding and adoption concepts • Ability to incorporate customer feedback into messaging improvements • Strong attention to detail and commitment to accurate product communication • Comfortable working independently while collaborating across teams • Strong analytical thinking and problem-solving skills • Ability to communicate effectively with different stakeholders • Familiarity with product marketing performance metrics • Willingness to learn healthcare-related operational workflows • Comfortable working in a rapidly evolving software environment • Nice to Have: Product marketing experience at a healthcare technology company • Nice to Have: Familiarity with telehealth platforms and healthcare infrastructure • Nice to Have: Experience marketing electronic medical record or electronic health record software • Nice to Have: Understanding of patient intake and clinical workflow systems • Nice to Have: Familiarity with pharmacy operations and prescription fulfillment processes • Nice to Have: Experience positioning healthcare integrations or operational software • Nice to Have: Understanding of healthcare software purchasing and implementation considerations • Nice to Have: Experience marketing software to healthcare businesses • Nice to Have: Familiarity with healthcare-related regulatory and compliance considerations • Nice to Have: Experience working with clinical or pharmacy operations stakeholders • Nice to Have: Understanding of direct-to-consumer telehealth business models • Nice to Have: Experience marketing white-label or embedded software platforms • Nice to Have: Familiarity with APIs and software integrations • Nice to Have: Experience supporting technical SaaS product launches • Nice to Have: Understanding of workflow automation software • Nice to Have: Experience developing technical sales enablement materials • Nice to Have: Familiarity with customer onboarding and product adoption initiatives • Nice to Have: Experience researching competing healthcare technology platforms • Nice to Have: Familiarity with AI-enabled healthcare software • Nice to Have: Experience working in a growing technology company

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