Product Marketing Manager – Growth

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $102k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Housecall Pro

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Housecall Pro is a business management software for home service professionals, providing tools for scheduling, dispatching, invoicing, payment collection, and more. It is designed to improve efficiency and profitability for companies in industries such as HVAC, plumbing, electrical, and other home service sectors. The software includes features like QuickBooks integration, enhanced reporting, customer management, and mobile accessibility, and is trusted by thousands of businesses to automate and streamline their operations.

📋 Description

• Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro's first completed job • Develop product messaging and positioning to communicate value, differentiate offerings, and drive adoption • Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences • Guide the introduction of new features through in-app guides, surveys, banners, and checklists • Lead change management and communication strategies for platform-wide updates, navigation changes, and mobile redesigns • Partner with Product, Lifecycle Marketing, and Growth teams on go-to-market initiatives, onboarding experiments, and product messaging • Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements • Conduct research with new Pros and early-churning Pros to inform messaging, product experiences, and roadmap recommendations • Monitor and report on product marketing initiative effectiveness using performance data and customer feedback

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience • 5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption • Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives • Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement • Proficiency analyzing customer behavior, funnel performance, and cohort data using analytics tools such as Amplitude, SQL, and business intelligence tools • Strong understanding of customer segmentation, market research, and product-led growth strategies • Experience writing clear, compelling product messaging and in-app content for non-technical audiences • Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs • Experience in SMB or vertical SaaS environments, particularly home services, construction, or field service, preferred • Experience using in-app guidance or lifecycle marketing tools such as Amplitude Guides, Pendo, Appcues, or Iterable, preferred • Excellent communication and storytelling skills • Strong analytical and problem-solving skills • Ability to collaborate cross-functionally and influence decisions across Product, Marketing, and Growth teams • Creative and experimental mindset • Strong organizational skills and ability to manage competing priorities • Proactive, ownership-driven approach • Exceptional breadth of interest shown through tangible, self-initiated ventures or deep community involvement

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup • Monthly tech reimbursements • Employee assistance program • Flexible time off • Paid parental leave • Other company benefits

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