Senior Lifecycle & CRM Marketing Manager – GTM

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Topstep

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Topstep is a company that provides a platform for futures traders to develop their skills and potentially earn funding through their unique Trading Combine program. The program allows traders to demonstrate their abilities in a simulated trading environment, and those who meet the criteria can unlock a funded trading account within a short period. With over 10,000 traders and support features like coaching, community engagement, and educational resources, Topstep aims to help individuals become successful traders while minimizing their financial risk.

📋 Description

• Build, deploy, and optimize weekly GTM campaigns across email, push, and SMS channels • Translate Trader behavior and business priorities into targeted audiences and automated sends supporting activation, engagement, and re-engagement • Manage CRM operations including briefs, campaign setup, QA, audience segmentation, and deliverability monitoring • Run pre-send QA/proofing for copy, dates, links, personalization tokens, and audiences; route Trader-facing copy through legal and compliance review • Partner with Data and Product teams to define and refine launch triggers and audiences • Conduct A/B tests on content, subject lines, send times, and frequency • Support evergreen lifecycle programs, including backup coverage and builds to the lifecycle lead's specifications • Align GTM programs with the broader company retention strategy • Collaborate with Creative and Brand teams on tone, design, and messaging standards • Coordinate with Growth and Media teams to align acquisition and retention messaging • Support integration and data hygiene across CRM systems, analytics tools, and automation workflows • Monitor campaign KPIs including open rate, CTR, conversion, churn, and lifetime value • Build and maintain GTM performance dashboards and communicate insights to stakeholders • Translate analytics into strategies for content, segmentation, and frequency optimization • Contribute to testing roadmaps and segmentation frameworks with Data Science teams

🎯 Requirements

• 5+ years of experience in CRM, Lifecycle, or Retention Marketing • Preferably experience in fintech, trading, or regulated industries • Proven ability to execute campaigns and automated journeys that drive measurable results on a recurring weekly deadline • Hands-on experience with Salesforce, Braze, Iterable, HubSpot, or similar marketing automation platforms • Strong knowledge of CRM segmentation, personalization, and behavioral triggers • Experience with legal and compliance review • Proficiency in Google Analytics, Looker, or similar BI tools • Excellent project management skills and ability to manage multiple campaigns simultaneously • Clear communication skills and ability to thrive in cross-functional, remote teams • Strong data-driven thinking and creative problem-solving • Resume and cover letter required

🏖️ Benefits

• Seven Company-paid Holidays • Generous Family Leave • Paid time off is front-loaded • Competitive 401(k) matching • Health, dental, and vision insurance for full-time employees • Bonus for taking 5 consecutive vacation days • Food and groceries budget • Contributions towards health and wellness • Performance-based bonus

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