GTM Systems Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $129k - $159k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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12twenty

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

📚 Education

🎯 Recruiter

SaaS • Education • Recruitment

12twenty is a data-driven, university-first career services and recruiting SaaS platform that connects universities, students and alumni with employers to streamline early-career hiring and career support. It offers modular products for university career centers, alumni relations, institutional research, and employers — including outcome data analytics, experiential learning management, employer relationship management, talent acquisition, virtual events, and recruiting intelligence — to improve student engagement, track outcomes, and source diverse early-career talent.

📋 Description

• Serve as primary administrator for Salesforce, HubSpot, Nooks, ZoomInfo, and Gong • Evaluate new routing, enrichment, and AI-enabled technologies • Maintain system documentation, architecture diagrams, workflows, and configuration standards • Own lead capture, deduplication, enrichment, scoring, qualification, and assignment • Establish lifecycle definitions and MQL criteria across HubSpot and Salesforce • Build and maintain Salesforce Flow routing and assignment logic • Support segment, named-account, account-pool, round-robin, government, and territory rules • Model university customers and employer accounts in Salesforce • Monitor lead flow and resolve dropped, duplicated, delayed, or misrouted leads • Manage HubSpot-Salesforce integration, field mapping, sync rules, conflict resolution, and errors • Build automated workflows using Salesforce Flow, connectors, Zapier or Workato, and APIs • Integrate 12twenty product usage and engagement data into Salesforce and HubSpot • Build and maintain Salesforce dashboards and full-funnel KPI reporting • Monitor speed-to-lead, SDR activity, service-level agreements, and sales engagement metrics • Maintain data hygiene, validation, enrichment, governance, and system health • Partner with Marketing, SDR, Sales, Solution Consulting, Product, Engineering, and Data teams • Manage system requests, communicate changes, train users, and drive adoption

🎯 Requirements

• 3 to 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or a similar systems-focused role • Advanced Salesforce administration experience, including configuration, Flow, reporting, and dashboards • Experience building lead routing and assignment logic in Salesforce Flow • Hands-on HubSpot experience, including workflows, lead scoring, lifecycle management, and the Salesforce integration • Experience administering sales engagement and dialing platforms (Nooks or similar) and data enrichment tools (ZoomInfo or similar) • Working knowledge of APIs, webhooks, and integration platforms such as Zapier or Workato • Experience integrating product or application usage data into a CRM or marketing automation platform, in partnership with engineering or data teams • Strong analytical, troubleshooting, documentation, and communication skills • Salesforce Administrator certification preferred • Experience with tools such as Gong, Clay, LeanData, Chili Piper, Outreach, Salesloft, or Apollo preferred • Experience supporting a SaaS business with multiple segments, products, or buyer types preferred • Experience implementing territory models, named accounts, or rules of engagement in Salesforce preferred • Experience with SQL or other tools for advanced reporting and data management preferred • Experience with data warehouses, customer data platforms, or reverse ETL tools such as Snowflake, BigQuery, Segment, Census, or Hightouch preferred • Exposure to AI-enabled GTM workflows preferred

🏖️ Benefits

• Medical, dental, and vision benefits • 401(k) • Paid time off • Generous PTO policy • Regular team happy hours and activities • Remote work flexibility • Equity for US employees • Stock options • Competitive salary

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