Senior Product Marketing Manager – GRC

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $106k - $185k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $689.3k Venture Round on 2014-10

Consulting • Healthcare • Logistics

Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

📋 Description

• Develop differentiated positioning and messaging for Workiva’s GRC solutions • Create compelling narratives for risk, audit, and compliance buyers across campaigns, content, events, and sales conversations • Bring Workiva’s point of view on risk management, internal audit, compliance, and regulatory readiness to life across marketing channels • Partner with Product Management to translate roadmap capabilities into market-ready messaging, launch plans, and enablement • Lead cross-functional efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing • Align internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback • Lead go-to-market strategy and execution for assigned GRC capabilities • Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging • Enable Sales with tools, narratives, and insights to accelerate pipeline, improve buyer engagement, and increase win rate • Measure go-to-market effectiveness and optimize future launches, campaigns, and enablement • Embed AI into product marketing through competitive research, messaging testing, and AI-driven product discovery • Bring customer, buyer, competitive, and regulatory insights into the business • Navigate evolving compliance requirements, buyer expectations, AI, and competitive offerings • Partner with customer-facing teams to evaluate buyer objections and identify customer needs and market opportunities • Translate market insight into recommendations that strengthen Workiva’s GRC positioning and commercial execution

🎯 Requirements

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles • Bachelor’s degree in marketing, business, communications, finance, accounting, risk management, or a related field • Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for technical enterprise software solutions • Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value • Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement • Strong collaboration and ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams • Strong understanding of enterprise buyers and ability to turn customer and market insight into competitive advantage • Ability to understand and communicate how AI-enabled capabilities create customer value in GRC workflows • 25% travel for customer and internal meetings • Reliable internet access for any period of time working remotely and not in a Workiva office • Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Work from an office or remotely from any location within your country of employment • Reasonable accommodations for applicants with disabilities

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