Senior Product Marketing Manager, Merchant Platform – Growth

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Own product marketing strategy for Bask Health's merchant-facing software platform. • Develop positioning, messaging, and differentiated value propositions for merchant products. • Translate complex platform functionality into clear customer benefits. • Build and maintain product messaging frameworks. • Develop go-to-market strategies and lead cross-functional launches for new features. • Partner with product managers, engineers, sales, customer success, growth, marketing, and leadership. • Conduct merchant, customer, market, and competitive research. • Develop customer personas and audience segmentation frameworks. • Maintain competitive intelligence and differentiation materials. • Create launch briefs, messaging guides, sales enablement resources, presentations, feature overviews, website messaging, and landing-page content. • Improve product demonstrations, commercial conversations, onboarding, feature education, adoption, activation, engagement, and expansion messaging. • Connect product marketing initiatives to acquisition, activation, adoption, expansion, conversion, and engagement outcomes. • Analyze adoption, engagement, conversion, and launch-performance trends. • Support product packaging and monetization messaging. • Present strategies and recommendations to leadership. • Own merchant-focused initiatives from planning through execution and measurement.

🎯 Requirements

• 5+ years of experience in product marketing, preferably within B2B SaaS or technology companies. • Demonstrated experience developing product positioning and messaging. • Experience owning go-to-market strategies for software products. • Proven ability to lead cross-functional product launches. • Strong understanding of SaaS business models and customer journeys. • Experience translating technical product capabilities into clear customer benefits. • Ability to develop differentiated value propositions for specific audiences. • Experience conducting customer, market, and competitive research. • Strong understanding of customer segmentation and buyer personas. • Experience creating product marketing materials and sales enablement resources. • Ability to collaborate effectively with product managers and engineers. • Experience partnering with sales and customer success teams. • Strong written communication and storytelling skills. • Ability to explain complex products in straightforward language. • Experience supporting customer acquisition and product adoption initiatives. • Familiarity with product marketing performance metrics. • Ability to evaluate launch outcomes and recommend improvements. • Strong analytical and strategic thinking skills. • Experience managing multiple initiatives and competing priorities. • Ability to work independently and take ownership of deliverables. • Strong presentation and stakeholder communication skills. • Excellent organizational and project management abilities. • Comfortable working in a product-focused, rapidly evolving software environment. • Ability to incorporate customer feedback into messaging and go-to-market decisions. • Strong attention to detail and commitment to accurate product communication. • Nice to have: Product marketing experience at an e-commerce SaaS company. • Nice to have: Experience with Shopify ecosystem products or merchant enablement platforms. • Nice to have: Familiarity with direct-to-consumer business models. • Nice to have: Experience marketing platforms used by entrepreneurs or small businesses. • Nice to have: Understanding of telehealth technology or healthcare infrastructure. • Nice to have: Familiarity with white-label software platforms. • Nice to have: Experience marketing merchant dashboards, storefront tools, or subscription software. • Nice to have: Experience positioning complex multi-product SaaS platforms. • Nice to have: Familiarity with product-led growth strategies. • Nice to have: Experience supporting both self-service and sales-assisted customer acquisition. • Nice to have: Experience creating competitive battlecards and objection-handling materials. • Nice to have: Familiarity with product analytics and customer behavior data. • Nice to have: Experience working with growth marketing teams. • Nice to have: Understanding of SaaS pricing, packaging, and monetization. • Nice to have: Experience supporting feature adoption and expansion campaigns. • Nice to have: Familiarity with CRM and marketing automation platforms. • Nice to have: Experience developing customer case studies or product demonstrations. • Nice to have: Experience working directly with founders or company leadership. • Nice to have: Familiarity with AI-powered software capabilities and their commercial positioning. • Nice to have: Experience building product marketing processes in a growing technology company.

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