Senior Technical Product Marketing Manager, AI & Data

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Own technical product marketing strategy for Bask Health's AI and data capabilities. • Develop positioning, messaging, value propositions, and narratives for AI-enabled platform features, data intelligence, automation, business intelligence, and conversational analytics. • Translate technical functionality into understandable customer benefits. • Partner with AI engineers, data stakeholders, product managers, sales, customer success, growth, marketing, and leadership. • Understand feature architecture, technical limitations, analytics capabilities, and underlying information. • Lead cross-functional launch planning and go-to-market strategies for AI and data product releases. • Conduct customer, market, and competitive research on AI-powered software and data products. • Identify customer concerns about accuracy, reliability, transparency, usability, trust, implementation, and ROI. • Validate product claims with relevant technical stakeholders and ensure accurate AI communication. • Research competing AI-enabled SaaS platforms and develop differentiation materials. • Create technical product presentations, feature overviews, launch briefs, sales enablement resources, demonstrations, and educational content. • Support customer education and adoption of AI and data capabilities. • Collaborate on technical product campaigns, website messaging, and landing pages. • Establish consistent terminology for AI, analytics, and automation across customer-facing materials. • Define launch objectives and measure effectiveness using customer feedback, launch outcomes, adoption trends, and commercial performance indicators. • Present strategies, research findings, and recommendations to leadership.

🎯 Requirements

• 5+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, data platforms, or developer-focused technology. • Demonstrated experience marketing technical software products. • Experience developing product positioning and differentiated messaging. • Proven ability to lead go-to-market strategies and product launches. • Strong understanding of B2B SaaS products and customer buying processes. • Working knowledge of AI-enabled software capabilities and common limitations. • Familiarity with data platforms, analytics products, or workflow automation software. • Ability to understand technical product functionality and explain it clearly. • Experience collaborating directly with engineers and technical product managers. • Strong written communication and technical storytelling skills. • Experience developing technical value propositions for different customer audiences. • Ability to communicate complex concepts without overstating product capabilities. • Experience conducting customer, market, and competitive research. • Ability to identify customer needs and translate them into positioning strategies. • Experience creating technical sales enablement materials. • Experience developing product launch briefs, presentations, and educational content. • Ability to collaborate with sales and customer success teams. • Strong analytical thinking and problem-solving skills. • Familiarity with product adoption and launch performance metrics. • Experience managing cross-functional product marketing initiatives. • Ability to work independently and take ownership of deliverables. • Strong organizational and project management skills. • Excellent stakeholder communication and presentation abilities. • Comfortable working in a rapidly evolving technical environment. • Strong attention to detail and commitment to accurate technical communication. • Nice to have: Product marketing experience at an AI or machine learning software company. • Nice to have: Experience marketing analytics, business intelligence, or data infrastructure products. • Nice to have: Familiarity with large language models and generative AI applications. • Nice to have: Understanding of AI agents, tool use, and workflow automation. • Nice to have: Experience positioning conversational analytics or natural-language data tools. • Nice to have: Familiarity with retrieval-augmented generation and AI-assisted search. • Nice to have: Understanding of AI evaluation, reliability, and quality considerations. • Nice to have: Experience working with technical APIs and software integrations. • Nice to have: Familiarity with SQL and structured data concepts. • Nice to have: Experience marketing developer tools or technically complex SaaS platforms. • Nice to have: Understanding of product-led growth strategies. • Nice to have: Experience developing AI product demonstrations. • Nice to have: Familiarity with AI product adoption and customer education programs. • Nice to have: Experience supporting sales teams with technical competitive comparisons. • Nice to have: Understanding of data privacy, security, and responsible AI communication. • Nice to have: Experience working with healthcare technology or telehealth platforms. • Nice to have: Familiarity with operational analytics and merchant intelligence tools. • Nice to have: Experience marketing white-label or embedded software products. • Nice to have: Experience building technical product marketing functions in growing companies. • Nice to have: Familiarity with AI-assisted product development workflows and tools.

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