Senior Product Marketing Manager, Sites & Studio

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

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11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Own product marketing strategy for Bask Health's Sites & Studio capabilities • Develop positioning and messaging for website-building and storefront customization tools • Define value propositions for entrepreneurs launching telehealth businesses • Translate technical website-building functionality into clear customer benefits • Develop messaging frameworks for storefront creation and customization • Create product narratives around merchant self-service and digital experience management • Support positioning for site configuration and related design tools • Develop customer-facing explanations of available customization capabilities • Partner with product managers to understand Sites & Studio roadmaps • Collaborate with designers to understand product usability and customer workflows • Work with engineers to validate technical functionality and product limitations • Lead go-to-market planning for Sites & Studio feature launches • Conduct merchant research to identify website creation challenges • Analyze customer feedback to improve product messaging • Develop audience segmentation and customer personas • Research competing website builders and e-commerce platforms • Create competitive positioning and differentiation materials • Develop product launch briefs, feature overviews, and presentations • Build sales enablement resources for website-building product conversations • Support product demonstrations and customer education initiatives • Partner with customer success teams to improve feature adoption • Create educational materials that support storefront setup and customization • Support website and landing page messaging for Sites & Studio • Collaborate with growth marketing teams on relevant acquisition initiatives • Identify opportunities to improve merchant activation and product engagement • Develop messaging that connects storefront creation with broader platform capabilities • Define launch objectives and measure product marketing performance • Present product marketing strategies, research findings, and recommendations to leadership

🎯 Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies • Demonstrated experience developing product positioning and messaging • Experience owning go-to-market strategies for software products • Proven ability to lead cross-functional product launches • Strong understanding of B2B SaaS business models • Familiarity with website-building, storefront, or digital experience software • Ability to translate technical product capabilities into customer benefits • Experience developing differentiated value propositions • Strong understanding of customer journeys and product adoption • Experience conducting customer, market, and competitive research • Ability to develop messaging for entrepreneurial and business audiences • Experience creating sales enablement and product education materials • Strong written communication and storytelling skills • Experience collaborating with product managers and engineers • Ability to work effectively with product designers and UX stakeholders • Experience partnering with sales and customer success teams • Strong understanding of product launch planning and execution • Familiarity with product marketing performance metrics • Ability to evaluate feature adoption and customer feedback • Experience managing multiple initiatives and competing priorities • Strong analytical and strategic thinking skills • Excellent presentation and stakeholder communication abilities • Ability to work independently and take ownership of deliverables • Strong organizational and project management skills • Comfortable working in a product-focused, rapidly evolving software environment • Nice to Have: Product marketing experience at an e-commerce SaaS company • Nice to Have: Experience marketing website builders or storefront creation tools • Nice to Have: Familiarity with Shopify, Webflow, Wix, Squarespace, or similar platforms • Nice to Have: Understanding of direct-to-consumer business models • Nice to Have: Experience marketing products for entrepreneurs and small businesses • Nice to Have: Familiarity with no-code or low-code website-building tools • Nice to Have: Experience positioning visual editors or drag-and-drop interfaces • Nice to Have: Understanding of website customization and content management systems • Nice to Have: Experience marketing merchant self-service software • Nice to Have: Familiarity with product-led growth strategies • Nice to Have: Experience supporting customer onboarding and activation initiatives • Nice to Have: Understanding of website conversion optimization • Nice to Have: Experience developing product demonstrations and tutorials • Nice to Have: Familiarity with design systems and user experience principles • Nice to Have: Experience working with product design teams • Nice to Have: Understanding of subscription-based SaaS platforms • Nice to Have: Experience positioning white-label software products • Nice to Have: Familiarity with telehealth technology or healthcare commerce • Nice to Have: Experience developing competitive intelligence for website-building platforms • Nice to Have: Experience building product marketing processes in a growing technology company

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