Product Marketing Manager, Merchant Platform – Growth

Job not on LinkedIn

🔥 4 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Develop positioning and messaging for Bask Health's merchant-facing platform capabilities. • Translate software features into clear customer benefits. • Create product messaging frameworks and value propositions. • Support go-to-market planning for new merchant-facing features. • Coordinate product launch activities across internal teams. • Partner with product managers to understand feature functionality and customer value. • Collaborate with engineers to validate technical product information. • Develop messaging for storefront configuration and merchant management tools. • Support positioning for product catalogs, subscriptions, and checkout capabilities. • Create customer-facing product descriptions and feature overviews. • Conduct merchant research to identify needs and adoption challenges. • Gather customer insights from sales and customer success teams. • Research competing e-commerce SaaS and merchant enablement platforms. • Maintain competitive positioning and differentiation materials. • Develop sales presentations and product enablement resources. • Create messaging that addresses common customer objections. • Support website and landing page content for merchant-facing products. • Partner with growth marketing teams on product-focused campaigns. • Collaborate with customer success teams on feature adoption initiatives. • Develop customer education materials for new and existing capabilities. • Support onboarding and activation messaging. • Identify opportunities to improve merchant understanding of the platform. • Track product launch deliverables and coordinate stakeholder reviews. • Help define and measure product marketing performance indicators. • Analyze customer feedback and feature adoption trends. • Maintain accurate and consistent product messaging. • Recommend improvements to product communications based on research and performance. • Present product marketing updates and recommendations to relevant stakeholders.

🎯 Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies. • Experience developing product positioning and messaging. • Familiarity with go-to-market planning and product launches. • Strong understanding of B2B SaaS products and customer journeys. • Ability to translate technical software functionality into customer benefits. • Experience creating product marketing content and sales enablement materials. • Strong written communication and storytelling skills. • Experience conducting customer or market research. • Ability to identify customer needs and purchasing motivations. • Familiarity with competitive research and product differentiation. • Experience collaborating with product managers. • Ability to work effectively with engineering and technical stakeholders. • Experience partnering with sales or customer success teams. • Strong organizational and project management skills. • Ability to manage multiple deliverables and deadlines. • Experience developing customer-facing product materials. • Familiarity with customer acquisition and product adoption concepts. • Ability to analyze customer feedback and identify messaging improvements. • Strong attention to detail and commitment to accurate product communication. • Comfortable working independently while collaborating across teams. • Strong problem-solving and analytical thinking skills. • Ability to communicate effectively with different stakeholders. • Familiarity with product marketing performance metrics. • Willingness to learn complex software products and customer workflows. • Comfortable working in a rapidly evolving software environment. • Nice to Have: Product marketing experience at an e-commerce SaaS company. • Nice to Have: Familiarity with Shopify or other merchant enablement platforms. • Nice to Have: Experience marketing software to entrepreneurs or small businesses. • Nice to Have: Understanding of direct-to-consumer business models. • Nice to Have: Experience supporting SaaS product launches. • Nice to Have: Familiarity with merchant dashboards or storefront management tools. • Nice to Have: Understanding of subscription-based SaaS platforms. • Nice to Have: Experience marketing checkout, commerce, or billing-related capabilities. • Nice to Have: Familiarity with product-led growth strategies. • Nice to Have: Experience supporting customer onboarding and activation initiatives. • Nice to Have: Understanding of conversion and adoption metrics. • Nice to Have: Experience creating competitive battlecards or sales objection-handling materials. • Nice to Have: Familiarity with CRM or marketing automation platforms. • Nice to Have: Experience developing product demonstrations or tutorials. • Nice to Have: Understanding of customer segmentation and buyer personas. • Nice to Have: Experience working with growth marketing teams. • Nice to Have: Familiarity with white-label software platforms. • Nice to Have: Experience in telehealth technology or healthcare commerce. • Nice to Have: Familiarity with AI-powered software products. • Nice to Have: Experience working in a growing technology company.

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