Product Marketing Manager, Monetization

🔥 5 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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• 159 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Develop positioning and messaging for Bask Health's monetization capabilities. • Translate billing, subscription, and payment-related functionality into clear customer benefits. • Create product messaging frameworks and value propositions. • Support go-to-market planning for monetization-related features. • Coordinate product launch activities across internal teams. • Partner with product managers to understand feature functionality and customer needs. • Collaborate with engineers to validate technical product information. • Work with finance and operational stakeholders to ensure accurate product messaging. • Develop messaging for subscription management and billing workflows. • Support positioning for payment-related and revenue-supporting platform capabilities. • Create customer-facing explanations of monetization features and supported use cases. • Develop product descriptions, feature overviews, and launch materials. • Conduct customer research to identify billing and monetization challenges. • Gather customer insights from sales and customer success teams. • Research competing billing, subscription management, and merchant software platforms. • Maintain competitive positioning and differentiation materials. • Develop sales presentations and product enablement resources. • Create messaging addressing common customer questions and objections. • Support website and landing page content for monetization capabilities. • Partner with marketing teams on product-focused campaigns. • Collaborate with customer success teams on feature education and adoption initiatives. • Develop tutorials and educational materials for billing and subscription features. • Support customer onboarding communications for relevant monetization workflows. • Coordinate internal reviews of customer-facing billing and payment-related claims. • Maintain consistent monetization terminology across communications. • Track product launch deliverables and coordinate stakeholder feedback. • Help define and measure product marketing performance indicators. • Analyze customer feedback and feature adoption trends. • Recommend improvements to monetization messaging and customer education materials.

🎯 Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, fintech, billing software, subscription management, or related technology companies. • Experience developing product positioning and messaging. • Familiarity with go-to-market planning and product launches. • Strong understanding of B2B SaaS products and customer journeys. • Familiarity with subscription-based business models and billing concepts. • Ability to translate technical and commercial software capabilities into clear customer benefits. • Experience creating product marketing and sales enablement materials. • Strong written communication and storytelling skills. • Experience conducting customer or market research. • Ability to identify customer needs and purchasing motivations. • Familiarity with competitive research and product differentiation. • Experience collaborating with product managers. • Ability to work effectively with engineers and technical stakeholders. • Experience partnering with sales or customer success teams. • Strong organizational and project management skills. • Ability to manage multiple deliverables and deadlines. • Experience developing customer-facing product materials. • Familiarity with product onboarding and adoption concepts. • Ability to incorporate customer feedback into messaging improvements. • Strong attention to detail and commitment to accurate product communication. • Comfortable working independently while collaborating across teams. • Strong analytical thinking and problem-solving skills. • Ability to communicate billing and monetization concepts to nontechnical audiences. • Familiarity with product marketing performance metrics. • Comfortable working in a rapidly evolving software environment. • Nice to have: Product marketing experience at a billing, payments, or subscription software company. • Nice to have: Familiarity with Stripe Billing, Chargebee, Recurly, or similar platforms. • Nice to have: Understanding of recurring revenue and subscription lifecycle management. • Nice to have: Experience marketing payment-related SaaS products. • Nice to have: Familiarity with subscription checkout and payment workflows. • Nice to have: Experience positioning merchant billing or revenue management tools. • Nice to have: Understanding of SaaS pricing and packaging concepts. • Nice to have: Familiarity with usage-based billing models. • Nice to have: Experience supporting pricing and packaging communications. • Nice to have: Understanding of customer acquisition, retention, and expansion metrics. • Nice to have: Experience marketing software to entrepreneurs or small businesses. • Nice to have: Familiarity with direct-to-consumer and e-commerce business models. • Nice to have: Experience positioning APIs or technical integrations. • Nice to have: Understanding of payment processing and billing infrastructure. • Nice to have: Experience supporting customer onboarding and activation initiatives. • Nice to have: Familiarity with product-led growth strategies. • Nice to have: Experience developing product demonstrations and tutorials. • Nice to have: Experience marketing white-label or embedded software platforms. • Nice to have: Familiarity with telehealth technology or healthcare commerce. • Nice to have: Experience working in a growing technology company.

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