Product Marketing Manager – Sites & Studio

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

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11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Develop positioning and messaging for Bask Health's Sites & Studio capabilities. • Translate website-building and storefront customization features into clear customer benefits. • Create product messaging frameworks and value propositions. • Support go-to-market planning for new Sites & Studio features. • Coordinate product launch activities across internal teams. • Partner with product managers to understand feature functionality and customer needs. • Collaborate with designers to understand product workflows and user experience. • Work with engineers to validate technical product information. • Develop messaging for website creation and storefront configuration tools. • Support positioning for design customization and merchant self-service capabilities. • Create customer-facing explanations of available website-building features. • Develop product descriptions, feature overviews, and launch materials. • Conduct merchant research to identify website creation challenges and purchasing considerations. • Gather customer insights from sales and customer success teams. • Research competing website builders, e-commerce platforms, and merchant tools. • Maintain competitive positioning and differentiation materials. • Develop sales presentations and product enablement resources. • Create messaging that addresses common customer questions and objections. • Support website and landing page content for Sites & Studio. • Partner with growth marketing teams on product-focused campaigns. • Collaborate with customer success teams on feature education and adoption initiatives. • Develop tutorials and educational materials for storefront creation and customization. • Support customer onboarding and activation messaging. • Identify opportunities to simplify customer understanding of website-building workflows. • Track product launch deliverables and coordinate stakeholder feedback. • Help define and measure product marketing performance indicators. • Analyze customer feedback and feature adoption trends. • Recommend improvements to product messaging and customer education materials.

🎯 Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, website-building platforms, or related technology companies. • Experience developing product positioning and messaging. • Familiarity with go-to-market planning and product launches. • Strong understanding of B2B SaaS products and customer journeys. • Familiarity with website-building, storefront, or digital experience software. • Ability to translate technical product capabilities into clear customer benefits. • Experience creating product marketing and sales enablement materials. • Strong written communication and storytelling skills. • Experience conducting customer or market research. • Ability to identify customer needs and purchasing motivations. • Familiarity with competitive research and product differentiation. • Experience collaborating with product managers. • Ability to work effectively with product designers and UX stakeholders. • Experience partnering with engineers and technical teams. • Experience collaborating with sales or customer success teams. • Strong organizational and project management skills. • Ability to manage multiple deliverables and deadlines. • Experience developing customer-facing product materials. • Familiarity with product onboarding and adoption concepts. • Ability to incorporate customer feedback into messaging improvements. • Strong attention to detail and commitment to accurate product communication. • Comfortable working independently while collaborating across teams. • Strong analytical thinking and problem-solving skills. • Ability to communicate software capabilities to nontechnical audiences. • Comfortable working in a rapidly evolving software environment. • Nice to Have: Product marketing experience at an e-commerce SaaS company. • Nice to Have: Experience marketing website builders or storefront creation tools. • Nice to Have: Familiarity with Shopify, Webflow, Wix, Squarespace, or similar platforms. • Nice to Have: Understanding of direct-to-consumer business models. • Nice to Have: Experience marketing software to entrepreneurs or small businesses. • Nice to Have: Familiarity with no-code or low-code website-building tools. • Nice to Have: Experience positioning visual editors or drag-and-drop interfaces. • Nice to Have: Understanding of website customization and content management systems. • Nice to Have: Experience marketing merchant self-service software. • Nice to Have: Familiarity with product-led growth strategies. • Nice to Have: Experience supporting customer onboarding and activation initiatives. • Nice to Have: Understanding of website conversion optimization. • Nice to Have: Experience developing product demonstrations and tutorials. • Nice to Have: Familiarity with design systems and user experience principles. • Nice to Have: Experience working with product design teams. • Nice to Have: Understanding of subscription-based SaaS platforms. • Nice to Have: Experience positioning white-label software products. • Nice to Have: Familiarity with telehealth technology or healthcare commerce. • Nice to Have: Experience researching competing website-building platforms. • Nice to Have: Experience working in a growing technology company.

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