Director of Brand, Communications

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🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Baxter Planning

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

🤝 B2B

☁️ SaaS

💰 Corporate Round on 2017-10

B2B • SaaS • Supply Chain

Baxter Planning is a company that specializes in optimizing spare parts management within complex Service Supply Chains. For over 30 years, they have provided a comprehensive predictive platform that replaces uncertainty with clarity and control, helping service leaders ensure the right parts are available at the right time and cost. Their solutions focus on significant cost reduction, real-time optimization, and enhancing customer satisfaction through predictive analytics and inventory management.

📋 Description

• The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned and experienced in the market. • Leads and executes the company's brand, content, creative, and digital communications strategy. • Develops and executes an integrated strategy across messaging, editorial content, visual storytelling, website experience, social media, executive thought leadership, and search optimization. • Responsible for the creation of high-impact written and visual assets, including digital campaigns, presentations, infographics, videos, social content, website graphics, and sales enablement materials. • Maintains communication standards, visual consistency, and creative quality across all customer touchpoints. • Combines strategic leadership with hands-on execution, using various marketing tools for creating, publishing, and measuring marketing programs. • Success is measured by the ability to elevate market presence, improve quality and consistency of communications, increase organic visibility, strengthen digital engagement, and drive qualified inbound leads.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field. • 5+ years of modern B2B marketing communications, content marketing, or brand marketing experience in an enterprise software or SaaS organization. • Proven success developing and executing integrated marketing communications strategies that increase brand awareness, generate inbound demand, and support revenue growth. • Exceptional writing, editing, storytelling, and messaging skills with the ability to translate complex technical concepts into clear, compelling content for multiple audiences. • Sharp attention to detail, with a strong commitment to accuracy, consistency, and quality across written, visual, and digital communications. • Demonstrated expertise in content marketing, website strategy, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), social media, and digital marketing best practices. • Experience managing corporate websites, editorial calendars, and integrated content programs that support the entire buyer journey. • Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights. • Proficiency with modern marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush or similar SEO platforms, Canva or Adobe Creative Suite, and Microsoft Office. • Excellent project management, communication, and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment.

🏖️ Benefits

• N/A