Marketing Manager, Diagnostics

🔥 12 hours ago

🍂 Massachusetts – Remote

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💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 14%

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Logo of Beacon Biosignals

Beacon Biosignals

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Beacon Biosignals is a company focused on powering precision medicine for the brain. Their EEG neurobiomarker platform is engineered to accelerate clinical trials and enable new treatments for patients with neurological and psychiatric diseases. The platform captures a rich array of the brain's activity in real time and utilizes machine learning to analyze EEG data for treatment efficacy, dose selection, and population stratification. Beacon Biosignals partners with biopharma companies, academic medical centers, and neurotechnology developers to improve the diagnosis and treatment of neurological and psychiatric diseases.

📋 Description

• Maintain clean, actionable data across diagnostics marketing and sales systems in partnership with RevOps • Implement tagging structures and workflows • Manage the marketing attribution model across touchpoints • Execute CRM activities including email campaigns, workflows, lead tracking, and list management • Maintain and update Diagnostic-specific website pages using Framer CMS • Build and manage an editorial calendar and grow LinkedIn presence • Track awareness days, research milestones, and cultural moments for timely content • Manage digital campaigns, including copy generation, design, UTM tracking, vendor management, and ROI analysis • Collaborate with designers on visuals, animations, and data storytelling • Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs • Coordinate cross-functional projects, manage Asana boards, and facilitate internal marketing communications • Build and manage ideal customer profiles with targeted messaging and value propositions • Own the conference calendar from opportunity identification through post-event ROI analysis • Coordinate event logistics, materials, vendors, budgets, outreach, and follow-up campaigns • Manage scientific content submission deadlines and event-related social amplification • Identify award opportunities and manage submissions • Scout podcast and speaking opportunities for subject matter experts

🎯 Requirements

• Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics • Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) • Experience in medical device, diagnostics, marketing • Familiarity with FDA-regulated promotional content and compliance review processes • Experience with Framer, Webflow, or similar no-code CMS platforms • Background supporting a dual or multi-audience brand • Basic design literacy; experience providing feedback on marketing collateral

🏖️ Benefits

• Equity • PTO • Other benefits • Asynchronous work practices supporting a first-class remote work experience • In-person office hubs available in Boston, New York and Paris

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