Growth Marketing Manager – Financial Solutions

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BELAY

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

BELAY is a company that provides virtual staffing solutions to enhance productivity and support businesses. They offer services such as Virtual Assistants, Accounting Services, and Marketing Assistants to help companies manage tasks and streamline operations. BELAY specializes in matching clients with U. S. -based professionals who are vetted to ensure quality and efficiency. By integrating AI-enabled processes, BELAY aims to maximize efficiency, allowing businesses to focus on growth. Their services are tailored to meet varying client needs, providing flexible and scalable solutions.

📋 Description

• Lead the marketing strategy for BELAY's Financial Solutions service line • Drive pipeline, revenue growth, and marketing efficiency • Develop the ideal customer profile, customer insights, positioning, campaigns, and growth strategies • Lead, coach, and develop the Financial Solutions marketing team • Establish marketing priorities with the Director of Marketing • Partner with Sales, Revenue Operations, Finance, Creative, and other Marketing functions • Own Marketing's contribution to Financial Solutions pipeline and revenue growth • Develop forecasts, lead projections, performance targets, business cases, and investment recommendations • Monitor marketing investment, pipeline, revenue, customer acquisition, and ROI • Present business performance, insights, and growth recommendations to senior leadership • Own the marketing funnel from awareness through qualified pipeline • Develop and execute integrated, omnichannel acquisition campaigns • Expand into new audiences, verticals, and channels and develop cross-sell strategies • Develop and maintain a cross-channel experimentation roadmap • Design and evaluate A/B and multivariate tests • Scale high-performing strategies and optimize or discontinue underperforming initiatives • Leverage Salesforce, HubSpot, and other marketing technologies for campaign execution, reporting, funnel visibility, and optimization • Ensure brand consistency across Financial Solutions campaigns and channels • Provide Sales with messaging, content, tools, and resources for lead conversion and revenue generation • Support special projects, strategic initiatives, and research

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience • 5+ years of experience in growth marketing, demand generation, product marketing, or lead generation • 1+ years of people leadership or direct team management experience • Experience developing and executing marketing strategies tied to pipeline, revenue, customer acquisition, or measurable business outcomes • Experience developing and executing integrated, multi-channel marketing campaigns • Strong analytical skills and ability to interpret performance data and make data-driven recommendations • Experience partnering cross-functionally with Sales, Revenue Operations, Finance, Creative, or similar business functions • Preferred: experience in financial services, accounting, bookkeeping, fractional finance, or other professional services • Preferred: experience with HubSpot and Salesforce or comparable CRM and marketing automation platforms • Preferred: experience managing paid media, agencies, vendors, contractors, or sponsorships • Preferred: experience with marketing forecasting, attribution, customer acquisition cost, lifetime value, ROI analysis, or conversion optimization • Strategic and commercially minded • Strong leadership, coaching, and team development skills • Strong analytical, problem-solving, and data-driven decision-making skills • Excellent verbal, written, and presentation skills • Strong cross-functional collaboration and stakeholder management skills • Ability to manage multiple priorities, projects, and deadlines effectively • Growth and experimentation mindset • Strong customer and market orientation • Proficiency with Google Workspace and ability to quickly learn new technologies • Dedicated home office and schedule aligned with BELAY's core collaboration hours • Applicants must currently reside within a 50-mile radius of Atlanta, Georgia • Must be legally authorized to work in the United States

🏖️ Benefits

• Remote-first organization • Dedicated home office • Virtual collaboration tools • Occasional travel, including BELAY's annual company Summit and other business meetings • Flexibility outside standard business hours may be required based on the role • Reasonable accommodations may be made for individuals with disabilities • Equal employment opportunity and inclusive work environment