Vice President of Marketing

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🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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BetterCloud

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

💰 Private Equity Round on 2022-06

Consulting • Logistics • Marketing

BetterCloud is a leading provider of SaaS Lifecycle Management platforms. It enables IT teams to manage and optimize their SaaS environments, ensuring control over software spending and data security. By offering tools for spend optimization, user provisioning, compliance, and automation of workflows, BetterCloud supports IT teams in reducing operational costs and enhancing efficiency. With a focus on managing and securing cloud files, BetterCloud integrates with popular platforms like Google Workspace and Microsoft 365, offering extensive automation capabilities and insights to improve SaaS management.

📋 Description

• Develop and execute the marketing strategy to accelerate revenue growth across CoreStack and BetterCloud • Build a predictable, scalable demand generation engine delivering qualified pipeline and revenue • Partner with Sales and Customer Success to improve conversion rates, deal velocity, retention, and expansion • Establish funnel performance metrics and optimize marketing investments using data-driven decisions • Lead account-based marketing initiatives for enterprise accounts and strategic opportunities • Own marketing’s contribution to pipeline, bookings, customer acquisition, and revenue growth • Lead positioning, messaging, and go-to-market strategy across the portfolio • Evolve toward a unified brand narrative while preserving customer trust and product differentiation • Partner with Product Management on launches of products, features, and platform capabilities • Strengthen public relations, thought leadership, and customer advocacy • Champion AI adoption across marketing for productivity, personalization, campaign performance, content creation, forecasting, and customer insights • Identify, evaluate, and implement AI technologies with measurable business impact • Improve marketing operations, reporting, automation, and decision-making using AI • Establish responsible AI governance and best practices within marketing • Build, develop, and inspire a high-performing marketing organization • Recruit, mentor, and retain exceptional marketing talent • Partner cross-functionally with Product, Engineering, Sales, Customer Success, Finance, and executive leadership • Advise the President of BetterCloud and executive leadership on growth opportunities, market trends, competitive positioning, and customer insights • Build a scalable marketing engine, modernize marketing through AI, establish a cohesive brand narrative, strengthen cross-functional alignment, elevate brand awareness, and build a high-performing team within the first 12 months

🎯 Requirements

• 12+ years of progressive B2B technology marketing experience with significant leadership responsibility • Proven success leading marketing for high-growth SaaS, cloud, or enterprise software companies • Deep expertise building and scaling demand generation programs that drive measurable pipeline and revenue growth • Strong experience across product marketing, demand generation, digital marketing, communications, brand, customer marketing, and marketing operations • Demonstrated success partnering with Sales to build an integrated revenue engine • Experience leveraging AI to improve marketing effectiveness, efficiency, and scalability • Strong analytical skills in marketing metrics, attribution, forecasting, CAC, pipeline generation, and ROI • Exceptional communication, storytelling, and executive presentation skills • Experience managing multimillion-dollar marketing budgets and allocating investments for business impact • Preferred: experience marketing cloud management, SaaS management, cybersecurity, identity, governance, FinOps, CloudOps, or enterprise infrastructure solutions • Preferred: experience leading marketing through rapid growth, acquisition, integration, or organizational transformation • Preferred: experience marketing to CIOs, CISOs, IT Operations, Infrastructure, Cloud, Security, and Finance leaders • Preferred: experience building and scaling teams in a high-growth technology environment • MBA or equivalent executive leadership experience preferred • Must be authorized to work in the U.S.; visa sponsorship is not included

🏖️ Benefits

• Health benefits package (including medical, dental, vision) • Flexible spending accounts • PTO (sick leave, parental leave, vacation benefits) • Incentive compensation opportunity, subject to the applicable plan • Remote work arrangement • Limited travel