Senior Manager, Strategic Partnerships – Agency Development

🕒 June 15

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BIG HAPPY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

📱 Media

🤝 B2B

💰 $2.5M Series A - BIG HAPPY on 2024-01

Media • B2B

BIG HAPPY is a creative advertising and media company that produces high-impact mobile and digital out-of-home (DOOH) campaigns and helps publishers monetize inventory. They specialize in fast, scalable creative production and programmatic distribution across mobile devices and over 1 million DOOH screens, with a publisher network of 5,500+ partners and measurable, KPI-focused results for brands like Samsung, NFL Network, and the Washington Capitals. BIG HAPPY emphasizes audience-respecting ad experiences, rapid turnaround, measurement-driven campaigns, and partnerships with publishers and advertisers.

📋 Description

• Act as the primary strategic supporter to the VP, operationalizing the overarching agency partnership strategy and managing daily workflows to drive business objectives. • Cultivate and maintain deep, daily relationships with core leaders, media planners, supervisors, and key influencers across holding companies and independent agencies. • Partner closely with internal Sales, Client Services, Product, and Marketing teams to track deliverable timelines, align agency feedback with product roadmaps, and support revenue-driving initiatives. • Own the development and rollout of partner-facing toolkits, POVs, playbooks, and case studies. Facilitate education and scaled learning sessions to ensure agency teams fully understand Big Happy’s unique value proposition. • Monitor, analyze, and report on agency partnership performance, spend adoption metrics, and joint business plan (JBP) progress to internal leadership. • Identify organic growth opportunities within existing agency accounts, support commercial deal structuring (such as endeavors or JBPs), and assist in pitches for net-new agency access. • Execute Big Happy’s agency partnership framework across holding companies, independents, and specialty shops. • Position Big Happy as a seamless, day-to-day extension of agency teams for DOOH, high-impact mobile execution, and offsite retail media. • Coordinate GTM materials and lead training efforts to unlock net-new agency access and support Sales teams in deeper account penetration.

🎯 Requirements

• Bachelor’s degree or equivalent work experience. • 5+ years of professional experience specifically within agency development, retail media, or broader ad tech ecosystem management. • Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management. • Deeply understand the nuances of agency operating structures, holding company dynamics, and contemporary media activation strategies. • Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership. • Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists. • Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives.

🏖️ Benefits

• Full-time position with a competitive base salary • Access to benefits, including Healthcare, Dental, and Vision • Big Happy-provided laptop • Participation in Big Happy’s stock program • Paid Parental Leave • Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth • A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact