Vice President, Product Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Billtrust

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2001

💼 Consulting

📦 Logistics

📣 Marketing

💰 $200M Post-IPO Equity on 2021-01

Consulting • Logistics • Marketing

Billtrust is a leading provider of accounts receivable automation solutions that leverages artificial intelligence to streamline and enhance the financial management process for businesses. The unified AR platform from Billtrust integrates invoicing, payment processing, cash application, and collections, enabling companies to optimize their order-to-cash cycle and improve cash flow management. With a focus on automation and efficiency, Billtrust's solutions are designed to reduce manual tasks, accelerate payments, and enhance customer satisfaction across various industries.

📋 Description

• Define and own Billtrust’s product positioning, messaging architecture, and value proposition framework across the full AR lifecycle portfolio • Monitor the competitive landscape, synthesize buyer signals, and inform strategic positioning decisions using AI-powered market intelligence tools and co-worker agents • Partner with the CMO and Product leadership to align product roadmap investments with market opportunity and translate technical capabilities into market-ready narratives • Overhaul Billtrust’s product launch process and create high-impact market moments • Build a launch framework covering company-wide enablement, customer validation, monetization strategy, and market narratives • Establish an AI-accelerated launch playbook for launch assets, battlecards, and segment-specific messaging • Develop and maintain buyer personas, customer journey maps, and segment-specific messaging • Build and improve a sales enablement program for field and inside sales teams • Deploy AI-powered content generation and personalization workflows for enablement assets • Track and report product marketing’s contribution to pipeline, win rates, and revenue growth • Recruit, develop, and inspire a high-performing product marketing team • Represent Billtrust through analyst relations, industry events, and thought leadership programs • Perform other duties as assigned

🎯 Requirements

• 12+ years of experience in B2B product marketing, with at least 4 years in a VP-level or equivalent leadership role at a SaaS or fintech company • Proven track record defining product positioning and messaging for complex, multi-product portfolios targeting finance, AR, or enterprise technology buyers • Demonstrated success leading go-to-market strategy for major product launches that drove measurable pipeline and revenue outcomes • Experience setting AI strategy for a marketing function, including adopting AI tools, building AI-augmented workflows, and championing an AI-first culture across a team • Strong executive communication and presence, with the ability to influence C-suite stakeholders, align cross-functional teams, and represent Billtrust with analysts and in the market • Track record building and developing high-performing product marketing teams, including talent development, performance management, and organizational design • Preferred: Experience in B2B payments, accounts receivable, or adjacent fintech verticals with familiarity of the CFO, Controller, or AR Manager buyer journey • Preferred: Hands-on experience with AI content and research platforms such as Jasper, Perplexity, Claude, Gong, or similar deployed at scale across a marketing organization • Preferred: Existing analyst relations experience with Gartner, Forrester, or IDC, including briefing management and inquiry programs • Preferred: Experience in a high-growth or post-acquisition integration environment where organizational agility and cross-functional alignment were critical success factors

🏖️ Benefits

• Comprehensive health coverage • Competitive retirement • Generous PTO • Parental leave • Flexible work options • Meaningful investment in professional development