Head of Product Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mend.io

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

Cybersecurity • SaaS • Artificial Intelligence

Mend. io is an AI-native application security (AppSec) platform that helps organizations find, prioritize, and remediate vulnerabilities across source code, open-source components, containers, and AI-powered application components. The platform includes SAST, SCA, container security, DAST/API testing, SBOM management, dependency update automation, and AI-specific features such as AI red teaming, LLM/agent protection, and AI-based remediation workflows. Mend. io is positioned as a scalable, enterprise-grade SaaS solution focused on software supply chain and open-source risk management.

📋 Description

• Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition, with AI Security as a core strategic pillar • Shape ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership • Drive go-to-market strategy for new product launches and major releases • Translate product capabilities into compelling business value for CISOs and security decision-makers • Develop messaging frameworks and own core messaging across websites, sales materials, field enablement, and campaigns • Elevate thought leadership in AI Security, open source security, AST, and software supply chain security • Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks • Partner with Sales Leadership to evaluate win rates and shorten sales cycles • Support enterprise deals with strategic messaging and competitive insights • Lead cross-functional product launch processes and ensure cohesive positioning across the platform and modules • Influence roadmap prioritization through market and competitive insights • Establish a structured competitive intelligence function and analyze market trends, industry shifts, and emerging threats • Equip sales teams with actionable competitive differentiation • Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships • Build joint value propositions, co-marketing campaigns, and enablement content with technology alliance partners • Create channel partner enablement, including partner playbooks, training, and co-selling materials • Support joint go-to-market motions, marketplace listings, integrations, and co-branded campaigns • Represent Mend.io at partner-facing events, joint webinars, and alliance business reviews • Lead Analyst Relations and strengthen positioning in Gartner, Forrester, IDC, and emerging AI Security categories • Represent Mend.io at industry events, conferences, and executive briefings • Participate in and influence product roadmap content delivery • Build, mentor, and scale a high-performing product marketing team • Establish measurable goals tied to pipeline contribution, win rates, and product adoption • Report to the Chief Marketing Officer and manage two product marketing managers

🎯 Requirements

• 10–15+ years of B2B SaaS marketing experience • 5+ years in senior product marketing leadership • Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS • Proven experience marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders • Demonstrated success scaling product marketing at a growth-stage company • Experience supporting complex, multi-stakeholder enterprise sales cycles • Experience developing and executing partner marketing programs across direct, channel, and technology alliance partnerships • Familiarity with partner ecosystems such as marketplaces, ISVs, MSSPs/resellers, and GSIs is a plus • Understanding of AI/ML security concepts and risks associated with AI-generated code, or strong ability to quickly build fluency in this space • Strong executive communication and storytelling skills • Analytical mindset with experience leveraging market and performance data to drive strategy • Operational system experience with SFDC and Jira • Experience working with industry analysts and influencing market perception • Comfort and experience leveraging AI-enabled tools, including large language models • Must be based in the United States

🏖️ Benefits

• Collaborative, empowering workplace • Respectful, trust-based workplace culture • Growth and learning opportunities • Flexible work environment • Professional development through mentorship and team growth