Go To Market Manager

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nelnet

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1996

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Nelnet is a diversified services company that provides a wide range of solutions including government services, consumer services, technology services, and federal student loan services. The company specializes in customer-centric services, operational optimization, and support, offering digital accessibility, custom development, data analytics, artificial intelligence, and information security. Nelnet also offers business process outsourcing, contact center and back-office processing, loan servicing, and education services. Furthermore, Nelnet is involved in financial management, payment technology, and renewable energy through tax equity funding and solar installations. Nelnet is committed to enhancing education, government service provision, and energy innovation, promoting community engagement and philanthropic efforts through partnerships.

📋 Description

• Design and own the integrated go-to-market strategy and launch plan • Define target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success • Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools • Design and drive market activation and demand-generation approaches across campaigns, conferences, speaking opportunities, partnerships, customer advocacy, and cross-sell initiatives • Build sales enablement and market-facing resources, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP/procurement support • Translate customer, sales, competitive, and market feedback into GTM decisions • Determine capabilities needed to execute the GTM strategy and manage agencies, contractors, and other partners • Define operating metrics and an operating rhythm to evaluate GTM performance and recommend adjustments • Evaluate the overall GTM approach, identify gaps and opportunities, and implement changes to build a repeatable, scalable growth engine

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience • 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline • Demonstrated experience designing and executing the go-to-market strategy for a net-new product • Demonstrated experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach to support growth • Deep understanding of positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement as part of an integrated GTM strategy • Ability to evaluate a market opportunity, identify what is needed to successfully go to market, make informed recommendations, and translate strategy into execution • Experience leveraging internal teams, agencies, contractors, and other external partners to execute a GTM strategy • Strong analytical, communication, and cross-functional leadership skills with the ability to influence decisions and drive outcomes across teams without direct authority • Preferred: Experience within K–12 education or education technology • Preferred: Experience launching or scaling products in public-sector or complex B2B buying environments • Preferred: Experience with education procurement, RFPs, customer reference programs, conferences, partnerships, or channel development

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • FSA • Generous earned time off • 401K/student loan repayment • Life insurance • AD&D insurance • Employee assistance program • Employee stock purchase program • Tuition reimbursement • Performance-based incentive pay • Short- and long-term disability • Robust wellness program