Director, Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $160k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

PAX

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🛒 Retail

Retail

PAX is a company that specializes in the design and sale of high-quality vapes and vaporizers. Their product lineup includes the PAX MINI, PAX Plus, and a variety of vape pens and pods, such as the ERA GO and ERA PRO. They also offer consumables like all-natural gummies crafted with real fruit and Delta-9 THC. PAX focuses on delivering consistent quality and memorable experiences, all while showing a genuine passion for plant-based products. They offer a range of accessories and limited edition items, and provide personalization options to enhance the customer experience.

📋 Description

• Lead product marketing across PAX’s device and consumables portfolios • Define product audiences, consumer needs, value propositions, and portfolio roles • Turn consumer insights, category trends, and business data into product roadmap recommendations and business cases • Shape portfolio architecture, pricing, and lifecycle strategies • Own go-to-market strategy for new products, line extensions, relaunches, and major portfolio initiatives • Define launch audiences, positioning, channel strategy, commercial requirements, and success metrics • Create insight-led briefs aligning Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance • Adapt launch plans across e-commerce, domestic and international wholesale, and licensed dispensaries • Equip sales teams and channel partners with product stories, training, and tools • Manage ongoing product commercial health, lifecycle strategies, and profitability • Track revenue, distribution, velocity, conversion, consumer response, and profitability • Lead lifecycle opportunities including pricing, promotions, bundles, refreshes, market expansion, repositioning, and end-of-life planning • Lead post-launch and ongoing business reviews • Build repeatable product launch and lifecycle management processes

🎯 Requirements

• 8–12+ years of experience in product marketing, portfolio strategy, or commercialization • Demonstrated success leading complex product launches across multiple channels, markets, or business models • Strong experience in consumer insight, segmentation, positioning, messaging, consumer-facing product copy, pricing, and go-to-market strategy • Ability to translate consumer needs and technical product details into differentiated, commercially effective stories • Experience partnering with Product, Sales, Creative, Operations, and Finance teams • Strong commercial and analytical judgment • Exceptional communication skills and ability to influence leaders and cross-functional teams • Ability to bring structure, clarity, and momentum to fast-paced work with evolving priorities • Hands-on approach and willingness to operate at strategic and executional levels • Experience in consumer tech, CPG, wellness, cannabis, or another regulated category • Experience with wholesale, retail, DTC, and/or dispensary channels • Genuine enthusiasm about cannabis consumers and building the future of the category

🏖️ Benefits

• Equity • Reasonable accommodation for individuals with disabilities during the application, interview, and employment process • Other benefits are referenced but not itemized in the posting