Director, Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🏈 Alabama, Alaska, +45 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $157.3k - $222k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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SmithRx

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 $20M Series B on 2022-03

Consulting • Insurance • Healthcare

SmithRx is a transparent, pass-through pharmacy benefits manager (PBM) that operates independently from insurance companies and pharmacies to align its incentives with self-insured employers and their members. By leveraging modern technology, SmithRx aims to reduce the cost and complexity of pharmacy benefits, ensuring the delivery of effective and low-cost drugs. The company is dedicated to transforming the pharmacy benefits landscape through its flat-rate, transparent pricing model and innovative cost savings programs, which connect members to the lowest cost drugs without the use of spread pricing, rebates, or other tactics. SmithRx's commitment to transparency and superior customer service results in significant savings for employers and a highly satisfactory experience for its members.

📋 Description

• Lead overall go-to-market strategy, product positioning, and sales enablement for SmithRx's pharmacy benefits platform • Shape market perception and educate the industry on a new approach to pharmacy benefits • Coordinate cross-functional product launches across Product, Clinical Programs, Sales, Customer Success, and Marketing • Develop GTM strategies and transparent messaging for AI-powered products and features • Build trust with employers, brokers, and members around AI in healthcare • Hire, lead, and develop a high-performing product marketing team • Establish differentiated positioning and messaging for brokers, HR leaders, members, and clinical partners • Create sales enablement programs and product documentation including pitch decks, case studies, battlecards, and solution handbooks • Set product marketing goals, monitor GTM initiatives, and report campaign performance and product adoption to senior management • Conduct buyer and end-user research to influence the product roadmap and prioritize feature development • Oversee competitive analysis and identify strategic opportunities • Partner with Growth and Brand Marketing on campaign narratives, partnerships, and co-marketing campaigns to drive pipeline and brand awareness

🎯 Requirements

• 10+ years of experience in product marketing • At least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies • Bachelor's degree in marketing, business development, or similar (MBA preferred) • Proven category creation experience at a disruptive company that fundamentally changed a category • Experience bringing AI-powered products or features to market • Ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries • Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency • Proven ability to craft audience-specific messaging • Proven track record bringing complex new products to market and driving measurable revenue impact • Exceptional cross-functional influence and ability to build relationships with Product Management, Sales leadership, and Executive teams • Maturity and operational agility in a fast-moving environment • Strong data analysis and reporting capabilities • Experience in PBM, health insurance, or digital health highly preferred • San Francisco Bay Area, Salt Lake City, or Dallas-based candidates preferred

🏖️ Benefits

• Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities • Bonuses, commissions, or equity may be available • Mental health support