VP, Product Marketing

🔥 21 hours ago

🌲 North Carolina, Massachusetts – Remote

🌲 North Carolina – Remote 🍂 Massachusetts – Remote

💵 $221.7k - $389.9k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Genesys

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1990

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Genesys is a leading provider of AI-powered experience orchestration solutions designed to deliver personalized experiences at scale. Their offerings include comprehensive contact center software, workforce engagement management solutions, and an open platform with cloud architecture. Genesys Cloud CX and EX platforms optimize both customer and employee experiences using intelligent automation and embedded AI, allowing seamless engagement across any channel. With a focus on various industries including banking, healthcare, retail, insurance, and government, Genesys assists organizations in transforming customer and employee interaction landscapes. Additionally, their AppFoundry Marketplace offers pre-integrated applications to extend platform functionalities.

📋 Description

• Shape how the market sees Genesys by connecting Agentic Orchestration for CX to customer outcomes • Partner with product and executive leaders on AI vision and thought leadership • Lead product launches and go-to-market strategies, translating technical capabilities into use cases, business value, and customer adoption • Create executive narratives, product keynotes, and flagship event content • Drive customer growth marketing through segmentation, messaging, and programs supporting AI adoption and expansion • Turn measurable customer outcomes into proof points for customers, analysts, and industry audiences • Build and inspire a global team across product marketing, executive messaging, and customer growth • Work closely with product and engineering leaders to influence innovation commercialization and translate technology into business outcomes • Report to the SVP, Product Marketing and operate within the GM, Head of Product’s organization

🎯 Requirements

• 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform • Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results • Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts • Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value • Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation • Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience • Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press • Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations • Bachelors, MBA or other relevant advanced degree (preferred) • Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies (preferred) • Experience influencing product and go-to-market strategy within a complex global technology organization (preferred) • Strong understanding of enterprise customer adoption and expansion strategies (preferred)

🏖️ Benefits

• Medical, Dental, and Vision Insurance • Telehealth coverage • Flexible work schedules and work from home opportunities • Development and career growth opportunities • Open Time Off in addition to 10 paid holidays • 401(k) matching program • Adoption Assistance • Fertility treatments • Mentorship, learning programs, leadership development and education support • Paid volunteer time • August Free Fridays • Well-being resources • Regionally tailored programs for employees and their families • Commission or performance-based bonus opportunities may be available