Director, Product Marketing – AI Solutions

🔥 40 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $174k - $290k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 Post-IPO Equity on 2021-08

Consulting • Healthcare • Manufacturing

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio • Own positioning and messaging for Sophos AI solutions and emerging categories • Build the category narrative around AI-native cybersecurity defense • Guide AI-related messaging across the broader Sophos portfolio • Translate technical capabilities into channel-ready stories for security buyers, MSPs, and end customers • Develop messaging frameworks, value propositions, competitive positioning, and proof points • Lead end-to-end go-to-market planning for new AI solutions and category launches • Partner with Product Management on launch scope, sequencing, and tiering • Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks • Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events • Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos AI solutions • Build seller and partner enablement programs • Author talk tracks, objection handling, and competitive positioning • Maintain a point of view on the AI cybersecurity market and competitive landscape • Track competitor claims and product launches • Brief analyst research firms including Gartner, IDC, and Omdia • Build feedback loops with customers, partners, and field teams • Develop customer and partner evidence such as case studies, quotes, references, and outcome data • Develop AI narratives for Sophos' broader solution portfolio

🎯 Requirements

• AI-native daily workflow using frontier AI tools for research, competitive analysis, drafting, and synthesis • 7+ years in roles combining technical depth and market-facing communication • Proven track record bringing new products or categories to market • Ability to translate deep technical capability into differentiated stories • Ability to build launch assets including pitch decks, solution briefs, web copy, battlecards, and enablement playbooks • Fluency in or ability to quickly learn a channel-led model involving MSPs, MSSPs, resellers, and distributors • Ability to automate repetitive work with tools, prompts, and workflows • Hands-on competitive research using trials, demos, documentation, release notes, and pricing pages • Track record turning competitive findings into positioning, battlecards, and objection handling • Strong writing and communication skills for analysts, sellers, and senior stakeholders • Comfort operating in ambiguity and on short timelines • Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship • Willingness to travel occasionally • Preferred: direct experience marketing or building AI products • Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions • Preferred: working knowledge of the AI threat landscape • Preferred: established relationships with industry analysts

🏖️ Benefits

• Bonus eligibility • Comprehensive benefits package • Remote-first working model • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Volunteer days • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days • Monthly wellbeing webinars and training • Equal opportunity and recruitment adjustments