Vice President of Product Marketing

🔥 18 minutes ago

🇺🇸 United States – Remote

💵 $200k - $230k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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xCures Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

Healthcare • Artificial Intelligence • SaaS

xCures is a healthcare AI company that provides a Clinical Clarity Engine to retrieve, assemble, and structure fragmented medical records into decision-ready, source-linked clinical data. Its products—Evidence Grade Data, Automated Patient History, and Decision-Ready Checklists—extract and validate clinical information at scale, delivering verifiable outputs via summaries, dashboards, APIs, and export feeds for healthcare teams and partners. xCures is B2B-focused, serving providers, diagnostics groups, value-based care organizations, and channel partners; it emphasizes traceability and validation (peer-reviewed research, high extraction accuracy, and HITRUST certification) and processes medical records at large scale to accelerate prior authorization, chart review, quality reporting, and other clinical and operational workflows.

📋 Description

• Own how xCures' product value is defined, packaged, and delivered to the market • Report directly to the Chief Product Officer (CPO) • Build and lead the product marketing function • Act as a key strategic partner to the Commercial team • Own the overarching product narrative • Translate complex GenAI and healthcare data concepts into differentiated value propositions for executive buyers • Architect the go-to-market strategy for the entire product portfolio • Orchestrate cross-functional launches aligning Product and Commercial teams • Lead feature bundling and ROI framework development to maximize win rates across Ideal Customer Profiles • Hire, mentor, and scale a high-performing Product Marketing Manager team • Establish PMM playbooks, frameworks, and KPIs • Systematize competitive intelligence and market trend analysis • Advise the CPO and Director of Product on roadmap prioritization based on market opportunities • Partner with Commercial leadership to design a sales enablement program for complex, multi-million-dollar enterprise deals • Travel moderately (10–15%) for team offsites, key customer meetings, and major industry conferences

🎯 Requirements

• Bachelor’s degree required • MBA or advanced degree in a relevant field strongly preferred • 10+ years of experience in product marketing • At least 4+ years building and leading a PMM team • Deep experience in HealthTech, B2B SaaS, or healthcare data platforms • Proven track record of commercializing complex, highly technical products (AI/Data) for enterprise audiences • Elite communication skills with the ability to pitch the company vision to external analysts, press, and enterprise C-suites • Deep understanding of SaaS unit economics, pricing elasticity, and revenue modeling • Gravitas and emotional intelligence to lead without formal authority across the Product Org and Commercial Org • Ability to see the 3-year market trajectory while unblocking immediate launch hurdles • Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets is a bonus • Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products is a bonus • Deep familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC) is a bonus • Experience scaling a startup from Series B/C through rapid growth and market expansion is a bonus • Candidates may be located anywhere in the United States • Must already have authorization to work in the United States • xCures does not offer sponsorship

🏖️ Benefits

• Remote-First • Paid Time Off and 13 Company Holidays • Equity Package • Paid Parental Leave • Medical, Vision, and Dental • Employer HSA Contribution • Employer 401(k) Match • STD, LTD, Life Insurance and Critical Illness Plans • Employee Assistance Program • Adoption Assistance • Company Offsites • Monthly Internet Allowance • Professional Development Funds