Principal Product Marketing Manager – Strategy & Positioning

🔥 22 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

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Picus Security

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

💰 Corporate Round on 2022-05

Cybersecurity

Picus Security is a company that specializes in security validation and exposure management solutions. Their platform conducts breach and attack simulations, automated penetration testing, and adversarial exposure validation to optimize and measure the effectiveness of security controls for detection and prevention. Picus helps organizations enhance their cybersecurity posture by providing a comprehensive analysis of vulnerabilities through continuous threat exposure management. They also offer educational resources on security operations and advanced threat intelligence to help teams stay ahead of evolving threats.

📋 Description

• Partner closely with the CTO and cross-functional leaders to evolve Picus’ company, portfolio, and product positioning • Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives • Identify market shifts, differentiation opportunities, and strategic white space • Develop messaging frameworks, value propositions, category narratives, and proof points • Translate complex product innovation and Picus Labs research into evidence-backed stories for customers, prospects, analysts, partners, and industry influencers • Lead the quarterly refresh of Picus’ corporate and portfolio narrative • Create executive-level presentations for customers, the field, analysts, and major industry events • Shape Picus’ thought-leadership agenda • Collaborate with internal experts on points of view, research reports, whitepapers, and executive or event narratives • Equip Sales and go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives • Validate and refine messaging through feedback from customers, prospects, analysts, and field teams • Translate research and product work into language and mental models that help organizations evaluate and adopt new approaches • Own deliverables end to end, from research and first draft through refined narratives used by the field • Refresh messaging, narratives, and executive-level presentations quarterly

🎯 Requirements

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity • Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets • Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics • Experience in exposure management or security validation is a strong advantage • Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations • Exceptional written and verbal communication skills in English • Ability to simplify complex technical concepts without losing credibility or substance • Excellent storytelling and presentation skills • Experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events • Strong executive presence • Ability to collaborate with and constructively challenge leaders across Product, Research, Sales, and Marketing • Hands-on, high-ownership working style • Ability to work independently from research and strategy to a strong first draft and iterate quickly based on feedback • Candidates are required to complete reference and identity checks upon conditional offer, in line with local labor laws and company policy

🏖️ Benefits

• Unlimited opportunity and ongoing career development opportunities • Global exposure through interaction with customers around the world • Global remote team • Equal opportunity employment