Principal Product Marketing Manager – Agentic AI

🕒 September 11

🇺🇸 United States – Remote

💵 $200k - $220k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Logo of Cyara

Cyara

201 - 500 employees

Founded 2011

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2022-01

Consulting • Healthcare • Marketing

Cyara is an AI-led customer experience assurance platform that provides comprehensive solutions for monitoring, testing, and optimizing customer journeys across various channels. The platform supports seamless testing of IVRs, chatbots, live voice interactions, and cloud contact centers, ensuring flawless customer interactions and experiences. Cyara's innovative approach utilizes sophisticated bots to simulate real customer interactions, identify issues, and improve performance before any customer impact occurs. With its no-code, user-friendly interface, Cyara enables companies to innovate faster, mitigate risks, and maintain a customer-centric focus while achieving significant ROI and cost savings. Trusted by top technology, health insurance, and car insurance companies, Cyara plays a crucial role in enhancing customer satisfaction and operational efficiency.

📋 Description

• Own positioning and messaging for Agentic CX assurance • Own go-to-market for agentic AI releases, including launch tiering, enablement, content, analyst and press briefings, and post-launch pipeline measurement • Conduct customer interviews, win/loss reviews, and analyst conversations • Track competitive vendors and provide sellers with clear competitive positioning • Build sales enablement materials, including pitches, discovery questions, objection handling, and demo narratives • Create solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX • Partner daily with Product, Sales, Demand Gen, and Customer Success • Begin as an individual contributor and grow into leading a team as the company scales

🎯 Requirements

• 10+ years in B2B SaaS and AI product marketing, including at least 2 years at senior or lead level owning a product portfolio independently • Track record of shipping launches that moved pipeline and bookings, with measurable results • Strong writing and presentation skills; samples will be requested • Comfort working with technical buyers and technical product teams • Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders • Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products • Ability to explain non-determinism, hallucination risk, agent orchestration, and evaluation methodology to a CIO • CX or contact center background, including IVR, CCaaS, conversational AI, NLU, or contact center operations • Experience in QA, testing, observability, or monitoring categories • Analyst relations experience with Gartner, Forrester, or Everest Group

🏖️ Benefits

• Competitive pay • Comprehensive benefits • Flexible work options • Recognition programs • Employee well-being focus

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