Principal, Innovations – GTM Strategy & Product Marketing

Job not on LinkedIn

🔥 14 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Kinaxis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $33M Venture Round on 2000-05

Consulting • Healthcare • Manufacturing

Kinaxis is a leading provider of supply chain orchestration solutions, specializing in AI-infused supply chain planning and management. Their flagship platform, Maestro, enables organizations to master complexity and optimize decision-making processes across the entire supply chain. By integrating advanced analytics with real-time data visibility, Kinaxis helps businesses improve operational efficiency, predict demand, and respond proactively to disruptions.

📋 Description

• Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale • Increase the speed and scale of launches by creating repeatable launch models, decision gates, and operating rhythms • Turn emerging innovation into market propositions defining customer problems, target audiences, differentiated value, positioning, use cases, and paths to market • Build the path from experimentation to scale by connecting customer validation and co-innovation to market readiness, commercial activation, and repeatable growth • Develop integrated launch strategies involving customer proof, thought leadership, events, analysts, partners, PR, and demand generation • Orchestrate complex, cross-functional launches across Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders • Shape new GTM motions for packaging, introducing, selling, and expanding innovations • Accelerate market learning and iteration using customer feedback, market signals, and launch performance

🎯 Requirements

• 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology • Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders • Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models • Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity • Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments • Strong executive communication, influence, and cross-functional leadership skills • Ability to balance strategic thinking with hands-on execution and move initiatives from concept through market activation • Experience bringing emerging technologies, new platforms, solutions, or business models to market • Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries • Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions • Experience developing and managing launch readiness frameworks, decision gates, and complex cross-functional launch plans • Experience building scalable launch practices that improve organizational speed, consistency, and market impact • Experience working closely with Product and Engineering teams during early stages of product or solution development • Experience creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation • Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable

🏖️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons