Product Marketing Manager

Job not on LinkedIn

🕒 September 15

🇺🇸 United States – Remote

💵 $82k - $137k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 9%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Waymark

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📣 Marketing

🤖 Artificial Intelligence

Marketing • Artificial Intelligence • Advertising

Waymark is a creative technology company that leverages artificial intelligence to revolutionize ad production. Their platform enables users to create high-impact, agency-quality video ads quickly and effortlessly, without requiring prior experience. By personalizing ads with a brand's unique content and utilizing AI-driven creativity, Waymark allows businesses to unlock new revenue streams and enhance their marketing strategies. With their cutting-edge tools, users can produce custom-tailored ads in minutes, significantly reducing the cost and time of traditional ad production.

📋 Description

• Build Waymark’s product marketing function from the ground up • Develop and own product positioning and messaging architecture across the AI product portfolio • Translate data science capabilities and clinical outcomes into business-outcome language for health plan and health system buyers • Build and maintain the technology differentiation narrative against competitors • Lead go-to-market planning for product launches with clear positioning and success metrics • Partner with research and clinical teams on scientific communications, manuscripts, publications, and market-facing narratives • Build and maintain sales enablement materials including pitch decks, case studies, whitepapers, and battle cards • Partner with Business Development and Partner Success on enterprise opportunities • Use market feedback to continuously improve the sales approach • Establish technology differentiation, sales enablement, AI product launches, scientific communications, and market intelligence systems during the first 12 months • Collaborate with the VP of Marketing, Business Development, Product, Research/Clinical, and Partner Success teams

🎯 Requirements

• 7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch • Track record bringing new products to market, particularly technical or data science products • Experience navigating complex, multi-stakeholder enterprise sales cycles • Ability to distill complex technical and clinical concepts into clear, compelling business narratives • Ability to operate effectively in fast-paced, ambiguous startup environments • Ability to build processes and infrastructure independently • Background in healthcare, health plans, health systems, or value-based care organizations preferred • Experience in early-stage or high-growth B2B SaaS companies preferred • Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives preferred • Successful completion of a background check required, including employment history and advanced degree verification when applicable

🏖️ Benefits

• Stock options: opportunity to invest in the company’s growth • Work-from-home stipend for first-year home-office setup • Medical, vision, and dental coverage • Basic life insurance • 20 vacation days accrued over the year • 11 paid holidays • 16 weeks of paid leave for birthing parents after six months of employment • 8 weeks of bonding leave for non-birthing parents • 401(k) plan with a company contribution, subject to a vesting schedule • Commuter benefits • Professional development stipend

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