Senior Product Marketing Manager

🕒 September 15

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $146k - $182k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 7%

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Thanx

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

💰 $17.1M Series B on 2016-12

Food & Beverage • Consulting • Logistics

Thanx is the number one guest engagement platform designed to boost customer loyalty through personalized, exclusive, and on-brand experiences. Specializing in the restaurant industry, Thanx provides a suite of tools including mobile apps, CRM, marketing automation, and A/B testing to help restaurant brands engage with their customers without relying on traditional discounts. Their platform boasts advanced data services capturing significant customer purchase behavior, lending to impactful marketing and customer retention strategies. With a loyalty designer and comprehensive content management system, Thanx enables restaurants to constantly evolve their loyalty programs and maximize customer conversion and engagement metrics.

📋 Description

• Own product-level positioning and messaging for assigned platform areas • Build positioning frameworks, drive sales and CS adoption, and revise messaging as the market and roadmap change • Own product launches end to end, including tiering, goals, tactics, cross-functional execution, and reporting • Own the customer proof library and produce reference stories, case studies, one-pagers, slides, use-case documentation, and other proof assets • Interview newly launched customers and internal teams to identify outcomes and stories • Build enablement, competitive positioning, objection handling, and training for sales, CS, and partners • Measure enablement usage and impact on win rates • Own market and competitive intelligence for restaurant operators and competitors • Inform positioning, roadmap discussions, and executive decision-making with market insights • Produce customer-win content for social and partner channels • Apply product marketing to Help Center and in-dashboard content, including embedded video and feature context • Build reusable AI-enabled tools and workflows for content production and other repeatable work • Use AI and internal analytics tools to investigate customer outcomes and accelerate content creation • Experiment with video, podcasts, live events, office hours, and community forums to improve distribution • Report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership • Lead cross-functional launch teams without formal authority and brief executives on market performance • At six months, run at least one Tier-1 launch, achieve sales adoption of messaging, and publish customer proof • At twelve months, own positioning, provide executive market intelligence, and improve launch efficiency

🎯 Requirements

• 8+ years in B2B SaaS, including 5–7 years in product marketing, customer marketing, or a closely adjacent role • Ownership of at least one major product launch end to end, including strategy and tradeoffs • Positioning or messaging work adopted by sales and customer success • Portfolio of written work including case studies, product content, and enablement materials • Experience conducting customer interviews and finding the story inside them • Strong instincts for learning core personas and adapting material across prospects, customers, internal teams, and partners • Track record of working productively with sales and customer success and creating enablement content those teams used • Experience influencing cross-functional teams without direct management authority and presenting to executives • Comfort with video and multimedia formats • Restaurant or hospitality technology experience is a plus • Ability to work with intensity, including evenings and weekends when required

🏖️ Benefits

• Equity for every employee • Real token budgets for AI tools • Access to Keystone, the company’s queryable natural-language data and tooling platform • Access to The Grid, an internal site for AI-built applications, reports, and tools • Show-and-tell culture and shared AI learning • Growing library of internally built tools • Equal Employment Opportunity

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