Principal Product Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🏄 California – Remote

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💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Logo of Gainsight

Gainsight

1001 - 5000 employees

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $52M Series E - Gainsight on 2017-05

SaaS • B2B • Enterprise

Gainsight is a SaaS company that provides a unified Customer Success platform and related products to help businesses retain, expand, and drive product adoption with their customers. Its offerings include Gainsight CS (customer success), Product Experience (in-app engagements and analytics), Customer Communities, Skilljar (customer education), and AI-powered agents and services (Staircase AI, Agent Studio, Gainsight MCP) that surface insights and automate customer success workflows. Gainsight positions itself as an enterprise-focused, AI-native solution for post-sales teams, emphasizing retention-as-a-service, integrated customer data, and scalability for CSMs and product teams.

📋 Description

• Own positioning, messaging, and the category narrative for Atlas end to end • Develop thought leadership about AI-native services and evolve the narrative as the market changes • Conduct primary research, customer and prospect interviews, and win/loss analysis • Build the go-to-market motion from scratch, including launch strategy and cadence • Provide pricing and packaging input • Create the first-call narrative, demo storyline, and seller enablement assets • Partner with Product and Engineering as the voice of the market • Translate buyer signals into roadmap influence and roadmap developments into commercial value • Partner with Demand Generation and Content to build demand for Atlas • Pioneer AI-native ways of working in the PMM function • Build agents, skills, and workflows to scale team operations • Document AI-native processes for organizational adoption • Act as a trusted delegate to the GM and executive leaders • Personally write narratives, build decks, and author positioning documents

🎯 Requirements

• 10+ years of product marketing experience in B2B tech (SaaS preferred) • Exceptional positioning, writing, and storytelling skills • Demonstrated 0→1 product marketing experience, including launching a new product or creating a new category • Deep, hands-on fluency with AI products and the AI-forward buyer • Personal use of AI tools in work • Comfort operating with wide latitude and making decisions amid ambiguity • Experience influencing product direction and executive decision-making as a peer • Experience working with founders, GMs, or C-level stakeholders • Ability to move between big-picture strategy and detailed execution • Strong bias to action • Genuine energy for undefined territory • Nice to have: design skills and fluency in Figma and Canva • Nice to have: startup experience, particularly at seed through Series B stage • Nice to have: experience in a semi-independent product line or business unit • Nice to have: experience vibe coding prototypes, landing pages, and product imagery • Must be based in the USA • May require occasional travel, up to 10%

🏖️ Benefits

• Commission based on performance • Participation in Gainsight’s equity program • Fully covered medical premiums (employee-only) • Flexible PTO • 401(k) plan • Dental and vision coverage • Remote work options • $10,000 lifetime fertility stipend • Access to coworking spaces around the globe • Dedicated Recharge Holidays — one long weekend each quarter • Mentoring and career development opportunities

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