Director, Product Marketing

🕒 September 22

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 15%

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NeuroFlow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare • Healthcare Insurance • SaaS

NeuroFlow is a healthcare technology company that specializes in behavioral health solutions. Their platform uses AI and data analytics to identify and manage behavioral health risks across various populations, including military service members and veterans. NeuroFlow's technology supports providers, healthcare plans, and government agencies by integrating behavioral health insights into care management strategies. They provide tools for suicide prevention, integrated care, and population health analytics, aiming to improve outcomes and reduce costs by making behavioral health risks more predictable and manageable.

📋 Description

• Own product marketing strategy and content development for NeuroFlow’s health plan and managed care segment • Determine go-to-market approach, messaging architecture, and launch strategy for an AI-driven behavioral health IT and services portfolio • Lead GTM planning and execution for core solutions, including segmentation, ICP definition, messaging, sales readiness, launch calendar, and post-launch measurement • Partner with Product from roadmap review through general availability to develop market-ready narratives for new capabilities • Run post-launch retrospectives using adoption data, win/loss signals, and field feedback • Package product and service capabilities into standardized, buyer-centered solutions • Define solution boundaries, naming, and packaging with Product, Sales, and commercial leadership • Maintain a solution map anchored to named buyer problems • Own and refine platform and solution positioning and messaging • Translate clinical and technical capabilities into economic value narratives • Conduct regular win/loss reviews and incorporate field feedback • Build and maintain pre-sales ROI calculators and financial impact models based on payor and/or provider economics • Develop user stories, demo stories, scripts, battlecards, discovery guides, and objection-handling content • Train and certify the field on launches, positioning updates, and enablement assets; track adoption • Collaborate with commercial leadership and Product management as the connective tissue between roadmap, message, and pipeline • Represent buyer and field perspectives in Product and company strategy discussions • Partner with the VP of Marketing on demand generation, enablement, and the broader GTM calendar

🎯 Requirements

• 10+ years of product marketing experience, ideally with a focus on health plans and other managed care organizations • 3+ years directly managing and developing a product marketing or marketing team • Demonstrated success setting product marketing strategy and go-to-market direction for technically complex, B2B SaaS IT-plus-services offerings in healthcare • Track record partnering with senior leadership to set team and functional priorities and owning the outcomes of those decisions • Deep understanding of healthcare industry trends and buyer personas across commercial and government markets • Ability to gain acceptance from senior leaders and executives on sensitive or ambiguous matters without damaging the relationship • Excellent analytical and strategic thinking capabilities • Ability to translate technical concepts into value propositions that hold up at the leadership level • Data-driven decision-making mindset with experience using analytics to inform team and functional strategy • Demonstrated ability to lead through influence across product, sales, and client success without formal authority over those functions • Must comply with NeuroFlow’s Information Security Policies and security responsibilities

🏖️ Benefits

• Flexible work schedule • Unlimited PTO • Physical and mental wellness benefits • Medical coverage • Parental leave • 401K • Company-sponsored events • Referral program • Onsite gym • Dog friendly office • Snacks in the office • Commuter benefits • Onsite massages

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