Vice President, GTM & Marketing

Job not on LinkedIn

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $174k - $316.1k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Develop and execute the Fintech go-to-market strategy for resident and PMC solutions • Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation • Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements • Design and execute enterprise change management strategies supporting organizational transformation and customer adoption • Develop executive communication plans, internal communications, and stakeholder engagement strategies • Partner with Product, Engineering, Sales, Customer Success, and Partnerships on coordinated product launches • Create customer education, onboarding, and adoption programs • Lead competitive positioning, market research, customer insights, and messaging strategy • Develop sales enablement content, executive presentations, and thought leadership programs • Build and lead a high-performing marketing and change management organization • Report to the Chief Fintech Officer • Travel periodically for customer meetings, conferences, and leadership sessions

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products • Experience leading enterprise product marketing and large-scale change management initiatives • Demonstrated success launching complex technology platforms and driving customer adoption • Strong executive communication and cross-functional leadership experience • Knowledge of product marketing and go-to-market strategy • Knowledge of organizational change management methodologies (e.g., Prosci, Kotter, ADKAR) • Knowledge of executive communications and stakeholder engagement • Knowledge of brand strategy, customer lifecycle marketing, and digital marketing • Knowledge of sales enablement and customer adoption programs • Knowledge of data-driven marketing and performance measurement • Exceptional leadership, collaboration, and presentation skills • Ability to sit or stand for extended periods and use standard office equipment