Director, GTM Strategy, Planning & Analytics

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $163.9k - $245.9k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Articulate

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

📚 Education

🛍️ eCommerce

💰 $1.5G Series A on 2021-06

Education • eCommerce

Articulate is a leading developer of e-learning software, renowned for its popular online training applications, Articulate 360 and Rise. com. Used by over 118,000 organizations globally, including all of the Fortune 100, Articulate's software enables users to create and manage online training seamlessly. With a strong commitment to enhancing the learning experience, Articulate also fosters a large community, E-Learning Heroes, which provides resources and support for e-learning professionals. The company emphasizes a human-centered approach, ensuring a diverse and inclusive environment for its employees.

📋 Description

• Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management • Translate company growth objectives into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products • Establish and improve GTM operating rhythms, planning cycles, forecast reviews, executive business reviews, and performance-management processes • Develop planning frameworks, governance models, and operating standards • Evaluate GTM investment tradeoffs and recommend capacity, coverage, demand generation, retention, enablement, and other investments • Define GTM performance measurement frameworks and lead analytics and insights • Establish priorities for GTM analytics and translate complex performance into decision-ready recommendations • Lead GTM data strategy and governance, including business logic, metric definitions, data standards, lineage, quality, and usage • Oversee prioritization of GTM data initiatives and ensure governed data supports forecasting, pipeline management, compensation, retention, planning, and performance measurement • Partner with Data, Engineering, IT, Finance, and GTM stakeholders on requirements and technical roadmaps • Lead GTM compensation strategy, planning, modeling, analytics, quota, and incentive strategy • Serve as a strategic partner to GTM, Finance, Data, IT, and executive leaders • Lead cross-functional strategic initiatives from problem definition through implementation • Lead and develop a multidisciplinary organization spanning strategy, planning, analytics, data strategy, and compensation • Coach managers and individual contributors and evolve team capabilities, processes, and operating model

🎯 Requirements

• 12+ years of experience in GTM strategy, business operations, revenue operations, planning, analytics, data strategy, or related functions, preferably within B2B SaaS • 5+ years of people leadership experience, including leading managers and/or senior individual contributors • Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management • Strong understanding of GTM analytics, SaaS metrics, customer lifecycle performance, and executive decision support • Experience with GTM data strategy, metric governance, data definitions, and modern data ecosystems • Experience with compensation strategy, quota planning, incentive design, compensation analytics, or related planning disciplines • Ability to structure ambiguous business problems and translate complex information into actionable recommendations • Strong systems thinking across CRM, data warehouse, BI, planning, and GTM execution environments • Ability to influence senior stakeholders across Sales, Marketing, Customer Success, Finance, Data, IT, and other functions • Strong leadership, communication, prioritization, and judgment • Bachelor's degree or equivalent practical experience • Must physically reside and work within the United States throughout employment

🏖️ Benefits

• Bonus eligibility • Robust suite of benefits (full list referenced on the website) • Remote work from anywhere within the United States • Occasional company events/travel