Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HITRUST

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

🏥 Healthcare

📋 Compliance

Cybersecurity • Healthcare • Compliance

HITRUST is an organization that empowers other organizations to enhance their cybersecurity and compliance efforts. Founded in 2007, HITRUST provides a universal framework and assurance system that integrates multiple critical control standards, helping organizations manage risk effectively. They specialize in cybersecurity, healthcare compliance, risk management, privacy, and data protection. HITRUST offers certification options that are both streamlined and cost-effective, and they also focus on third-party risk management for organizations to ensure that their vendors meet security standards.

📋 Description

• Own product positioning and messaging for cyber risk solutions, including quantification, analytics, and risk intelligence • Develop and maintain messaging frameworks defining target buyers, priority use cases, differentiated value, and the connection between quantitative risk analysis and business decisions • Partner with Product, Research, Sales, Customer Success, and customers to identify market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategy • Plan and execute product launches and go-to-market initiatives, including messaging, content, sales readiness, cross-functional coordination, and post-launch adoption programs • Create product marketing content, including solution briefs, website copy, buyer guides, business cases, thought leadership, demos, videos, and executive presentations • Develop sales plays for prioritizing cyber investments, communicating risk in financial terms, benchmarking risk posture, and supporting enterprise and third-party risk decisions • Build sales enablement assets, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling guidance • Train and support enterprise sales teams to strengthen discovery, improve value articulation, accelerate opportunities, and increase win rates • Lead customer, market, and competitive research across cyber risk quantification, risk analytics, and decision-support solutions • Translate research findings into positioning, product, and sales guidance • Partner with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and buying-process stages • Track product marketing performance through adoption, pipeline contribution, win-loss findings, sales feedback, and content use • Recommend changes based on performance results

🎯 Requirements

• 5-8+ years of B2B product marketing experience in cybersecurity, risk management, GRC, analytics, financial technology, or a related market • Working knowledge of cyber risk quantification, risk analytics, financial risk concepts, enterprise risk management, or related disciplines • Proven ability to position complex technical or data-driven products and explain their value to executive and technical audiences • Demonstrated success planning product launches and leading cross-functional go-to-market programs from strategy through execution • Experience supporting enterprise sales teams with sales plays, enablement programs, competitive intelligence, and deal-specific guidance • Strong customer and market research skills, with the ability to turn findings into practical messaging, content, and go-to-market recommendations • Exceptional writing, presentation, project management, and stakeholder management skills • Ability to manage multiple priorities and deliver measurable results • Ability to leverage AI tools across roles and responsibilities

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Workplace free from discrimination and harassment • Employee benefits are not specified