Product Marketing Lead

Job not on LinkedIn

🔥 12 minutes ago

🍂 Massachusetts, Texas – Remote

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⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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Logo of VulnCheck

VulnCheck

11 - 50 employees

Founded 2021

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

Cybersecurity • Artificial Intelligence • Enterprise

VulnCheck is a next-generation Cyber Threat Intelligence platform that offers businesses unprecedented visibility into the vulnerability ecosystem. It prioritizes and monitors vulnerabilities, exploit proofs-of-concept, and threat actor activities, helping organizations better defend against cyber threats. Through unique early access to vulnerability information and real-time alerting, VulnCheck enables proactive measures against evolving cyber threats, thereby strengthening the overall security posture of its clients.

📋 Description

• Build and lead product marketing as a foundational function within VulnCheck's marketing organization • Define and refine ideal customer profiles and buyer/user personas across enterprise, government, public sector, and cybersecurity vendor customers • Own product positioning and messaging frameworks for VulnCheck's exploit intelligence • Lead go-to-market strategy and execution for product and feature launches • Partner with Product to translate technical capabilities into narratives, launch plans, website copy, research reports, and sales collateral • Equip sales with tools, training, battlecards, competitive positioning, objection handling, and use-case assets • Capture customer proof points and success stories and represent VulnCheck at events, webinars, and analyst conversations • Own analyst relations, including relationships, briefings, inquiries, and coverage • Run competitive analysis and market research • Build the product marketing function, initially as an individual contributor, then hire and develop a team within 6–12 months • Report directly to the CMO

🎯 Requirements

• 8+ years of product marketing experience in B2B cybersecurity technology, with meaningful experience in threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR • Prior people leadership or a clear track record of being ready to hire and manage within the first year, paired with comfort operating as a hands-on IC in the interim • Technical fluency in cybersecurity, including vulnerability data and exploit intelligence concepts • Ability to speak credibly to technical audiences without a Sales Engineer • Demonstrated ownership of ICP/persona development and core positioning and messaging • Experience positioning products for enterprise security buyers, government/public sector, and technical data/API partners • Experience leading product launches end-to-end, from GTM strategy through cross-functional execution with Product and Sales • Ability to craft messaging for technical and executive audiences • Strong track record supporting sales teams through enablement tools and field-facing content • Excellent written, verbal, and presentation skills • Comfort working in a fast-paced startup environment with a collaborative and hands-on mindset

🏖️ Benefits

• Unlimited PTO • 401k plan with company match • Comprehensive healthcare coverage • Generous paid parental leave • Remote friendly environment with flexibility • Expense reimbursement for Cell Phone & Internet • Ongoing professional development, coaching, and learning resources • Opportunities for career advancement within a fast-growing team

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