Senior Product Marketing Manager

🔥 12 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $141k - $176k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Bitsight

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

Bitsight is a global cyber risk management leader transforming how organizations manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss. Built on over a decade of market-leading innovation, Bitsight’s integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance and data analysis.

📋 Description

• Own positioning, messaging, and go-to-market strategy for assigned solutions • Develop narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience • Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure • Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences • Partner with Product Management on customer, market, and competitive insights for product strategy and roadmap decisions • Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation • Create messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership • Equip Sales and partners with knowledge, tools, and proof points • Build knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges • Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception • Measure impact through adoption, pipeline, competitive performance, and revenue contribution • Shape how the market understands and adopts Bitsight’s cyber risk intelligence solutions • Influence product strategy and drive measurable adoption, pipeline, and growth

🎯 Requirements

• 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role • Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk • Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams • Ability to understand technical products and turn complexity into concise, compelling stories • Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics • Exceptional writing, presentation, and executive communication skills • Strong cross-functional leadership with the ability to influence without direct authority • Strategic thinking and ability to create strategy and execute the work • Curiosity about AI and its impact on security threats, security operations, and product marketing

🏖️ Benefits

• Bonus or commission plan • Equity grant • Medical insurance • Dental insurance • Vision insurance • Paid parental leave • Flexible time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Tuition reimbursement • Inclusive culture • Reasonable accommodations for qualified individuals with disabilities or based on a sincerely held religious belief