Product Marketing Manager

🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $105k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Veracity Insurance Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Veracity Insurance Solutions, LLC is a national excess & surplus (E&S) wholesale brokerage and managing general agent that provides in-house underwriting and binding authority with A-rated carriers. The firm specializes in product liability, general liability, professional liability and property insurance across niche sectors (beauty & cosmetics, vitamins & supplements, e-cigarettes/vape, CBD/hemp, sporting goods, consumer and industrial products) and offers program management, risk purchasing group (RPG) management, surplus lines filing, licensing and compliance services for retail agents and businesses nationwide. Veracity is licensed in all 50 states and emphasizes fast turnaround, tailored specialty programs, and broker-focused distribution.

📋 Description

• Support Veracity's suite of sales-assisted programs, starting with product liability risks including nutraceuticals, cannabis, and beauty/cosmetics, while developing restaurant and medspa segments • Support Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs requiring producer-level expertise • Ensure the agency has positioning, competitive intelligence, and enablement resources to generate and qualify leads and convert quotes into bound policies • Serve as product marketing's primary liaison to agency leadership on program performance and pipeline health • Conduct market research on regulatory shifts, underwriting appetite changes, and competitive positioning • Monitor competitor offerings, pricing structures, and coverage terms and translate findings into positioning guidance • Partner with underwriting and program stakeholders to maintain current knowledge of program features, exclusions, and appetite shifts • Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines • Identify enablement gaps and prioritize resources based on pipeline impact • Train and support agency producers on program launches, coverage changes, and positioning updates • Report on quote-to-bind performance by sub-program and analyze wins and losses • Build and maintain the lead scoring framework with sales agents and the CRM administrator • Track producer adoption of enablement materials and impact on bind rate • Use pipeline and performance data to shape enablement priorities • Coordinate channel strategies supporting the agency's sales-assisted process • Escalate agency feedback on program gaps, competitive threats, or positioning issues • Develop program-level performance forecasts and business cases for enablement investments or program expansions • Oversee handoffs of new or evolving programs to the agency and sales-enablement function • Coordinate handoffs between sales-assisted programs and the online programs division • Create and represent Initiative Success Plans with resource needs, expected returns, and success metrics • Provide recommendations on resourcing, prioritization, and operational needs • Adopt the Objectives and Key Results framework for goal-setting and reporting • Attend the annual Marketing Department offsite and other in-person events as requested • Perform other duties as requested, directed, or assigned

🎯 Requirements

• Bachelor's degree or equivalent years of experience • 5–10 years of experience in product marketing, sales enablement, or a closely related role • Ideally, exposure to agency, broker, or producer-based distribution models • Working knowledge of positioning and sales enablement within a sales-assisted, producer-facing distribution model in addition to standard product marketing channels • Ability to translate complex program and coverage detail into producer-ready sales language • Ability to build trust and alignment with agency leadership and producers who are not direct reports • Ability to track and interpret regulatory shifts and underwriting appetite changes across higher-risk specialty verticals • Strong organizational skills with the ability to manage multiple sub-programs and shifting regulatory landscapes without losing prioritization • Ability to translate market and pipeline data into enablement resources that move bind rate • Proficiency with Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms • Insurance industry experience preferred • Specialty/E&S or regulated-vertical experience in cannabis, nutraceuticals, beauty/cosmetics, or similar a plus

🏖️ Benefits

• Health, dental, and vision plans • 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life • Engage in groundbreaking projects that are reshaping the insurance landscape • Collaborate with a group of dedicated, like-minded professionals • A culture that prioritizes growth and development