Senior Product Marketing Manager

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $150k - $190k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Own the full go-to-market strategy for Instacart+, including positioning, messaging, acquisition campaigns, and lifecycle strategies • Develop differentiated positioning for Instacart+ against competing membership and subscription offerings • Identify high-value member moments and build messaging and lifecycle programs across email, push, in-app, and paid channels • Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers • Bring qualitative and quantitative member research into product roadmap discussions • Own briefs, messaging, channel strategy, and post-launch performance reviews for new Instacart+ features • Develop a point of view on the subscription and loyalty landscape and advise senior stakeholders and cross-functional partners • Report to the Director, Consumer Product Marketing

🎯 Requirements

• 8+ years of progressive experience in marketing, including at least 4+ years in product marketing • Experience owning go-to-market strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results • Deep understanding of subscription and loyalty marketing mechanics, including acquisition, onboarding, engagement, and churn • Ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging • Proven ability to influence product roadmaps and bring customer insights into planning cycles • Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders • Experience partnering with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns • Proficiency using data and A/B testing to develop and iterate on messaging • Bachelor's degree or equivalent practical experience • Preferred: experience marketing subscription or loyalty programs in marketplace or two-sided platform contexts • Preferred: experience with tiered benefits, earn/burn mechanics, or partner integrations • Preferred: experience with member research, including surveys, focus groups, or UXR • Preferred: experience managing or mentoring PMMs or junior marketers • Preferred: familiarity with grocery or CPG retail marketing

🏖️ Benefits

• Flexible choice of work location: home, office, or coffee shop • Regular in-person events • New hire equity grant • Annual refresh equity grants • Compensation and benefits vary by work location • Flex First remote work policy