Senior Product Marketing Manager

Job not on LinkedIn

🔥 17 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 16%

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Logo of Givzey

Givzey

1 - 10 employees

💸 Finance

🤝 Non-profit

☁️ SaaS

Finance • Non-profit • SaaS

Givzey is a platform that offers intelligent solutions for the fundraising process, including smart gift agreements, dynamic workflows, automated pledge reminders, and intelligent invoicing. The company aims to streamline and scale multi-year giving and one-time gifts, enhancing the donor experience while providing tools for fundraising teams to improve efficiency. Givzey is utilized by educational institutions and other organizations to secure and manage donations effectively.

📋 Description

• Own go-to-market strategy for VEO, VPGO, VSO, and Gift Agreement Platform products from launch planning through ongoing positioning • Develop messaging and positioning across the product line • Define ideal customer profiles and personas across development officers, planned giving officers, and advancement leadership • Create sales enablement materials, including decks, battlecards, and objection-handling frameworks • Run training sessions to help sales use enablement materials • Produce product marketing materials such as one-pagers, case studies, website copy, and campaign assets • Track competitive intelligence, including adjacent players entering AI-driven advancement technology • Equip sales and leadership with a clear competitive point of view • Align product, sales, and marketing on launches, roadmap communication, and customer-facing narrative • Establish the customer feedback loop between sales, support, customers, product positioning, and roadmap conversations

🎯 Requirements

• 5+ years in product marketing, with meaningful ownership of messaging, positioning, and sales enablement • Experience in B2B software, ideally in a tech or startup environment where you've had to move fast and wear multiple hats • Strong writing and storytelling skills to turn complex product capabilities into a narrative for a non-technical buyer • Track record of partnering closely with sales teams and building materials that get used • Comfort operating with ambiguity and building process where none exists yet • Nice to have: Experience in nonprofit tech or ed tech • Nice to have: Familiarity with the advancement/fundraising space, including moves management, planned giving, and donor engagement

🏖️ Benefits

• Fully remote work arrangement

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