Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Flexera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2021-03

SaaS • Enterprise • Cloud Computing

Flexera is a global leader in technology asset management and optimization, providing solutions to manage and optimize IT environments across software, SaaS, hardware, and cloud infrastructures. With its comprehensive suite of products like Flexera One, the company helps organizations achieve IT visibility, manage SaaS spend, and implement FinOps strategies to optimize cloud costs. Flexera also offers tools for software license management, IT asset lifecycle management, and addressing security and regulatory risks. The company's Technology Intelligence Platform bridges IT asset management (ITAM) and financial operations (FinOps), enabling enterprises to drive business transformation, maximize resource usage, and ensure sustainable IT practices.

📋 Description

• Evolve the product marketing function into a strategic solution and content marketing engine • Lead market positioning and strategic narrative to drive awareness, preference, and growth • Own market, buyer, and customer intelligence for the solution set • Research target personas, buying groups, industry segments, customer insights, and competitive intelligence • Use AI tools to analyze feedback and identify trends and messaging gaps • Translate insights into positioning, segmentation, and go-to-market strategies • Define differentiated product and solution positioning • Build and maintain messaging frameworks across personas, industries, and use cases • Ensure messaging consistency across web, sales, campaigns, and partner channels • Lead end-to-end go-to-market strategy for new products, features, and releases • Define launch plans, target segments, value propositions, and success metrics • Coordinate cross-functional execution across product, sales, customer success, and marketing • Develop content strategies and high-impact assets including demo videos, how-to guides, solution pages, assessments, webinars, and thought leadership • Guide AI-assisted content creation • Build awareness and positive representation through media and analyst relations • Develop sales and partner enablement assets including pitch decks, battlecards, demo narratives, and objection-handling guides • Equip sales and partners with persona-based messaging and value articulation • Analyze pipeline performance and adapt messaging to improve conversion • Maintain current positioning, messaging, enablement, and product assets • Perform quarterly commercial analysis and recommend improvements • Develop campaigns and sales plays that generate pipeline and conversion

🎯 Requirements

• Minimum 5 years of product marketing experience • At least 2 years of experience in a software or technology company • BS in marketing or equivalent • MBA preferred • Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio • Experience partnering with product management, engineering, marketing, and sales teams • Software and/or technology market or industry experience desirable • Knowledge of cloud management, SaaS management, or ITAM platforms is a plus • Product management or direct sales experience is a plus • Strong software/technology industry network • Product and solution market messaging and storytelling expertise • Basic SEO/AEO and conversion-optimization knowledge • Ability to take initiative, collaborate, and drive results through a global team • Strong written and oral communication skills • Analytical, strategic, objective-driven planning and reporting skills • Experience with business intelligence tools, Salesforce, and AI tools • Empathy for buyers, customers, users, and sales resources

🏖️ Benefits

• Equal opportunity employer • Diversity, equity, and inclusion initiatives • Accommodations available for candidates with disabilities